Beetroot Extract Market Outlook

Consumption of beetroot extract and products containing beetroots extract have increased globally, owing to the popularization of the beetroot as the next superfood. The economic feasibility of the beetroot only adds to its popularization as it is easily available to both consumers and manufacturers at a feasible cost. The rise in demand for beetroot extract is also attributed to increased demand for natural food additives such as food colorants and increased demand for natural performance enhancing sports supplements. Once narrow beetroot extract market is now wide owing to the availability of the beetroot extract in multiple forms such as powder, liquid extracts and in capsule forms.

Multiple products are being formulated incorporating beetroot extract owing to its popularization as a super food:-

Consumption of fruits and vegetables of all kind has been associated with reduced risk of lifestyle-induced health conditions. One such vegetable that has been popularized as the next superfood is beetroot. Beetroot or table beets are the taproot portion of the beet plant and are rich in their nutrition content. Beetroots are a source of vitamins, antioxidants, nitrates etc. Consumption of beetroot has been associated with multiple health benefits such as increased cardiovascular health, antioxidant benefits. The rich nutrient profile of the beetroot has been the major factor for the increase in demand for beetroot extracts. Beetroot extracts come in multiple forms such as powder and liquid concentrates, juices and capsules as well. Beetroot extract finds its way in multiple products for a number of different properties. Beetroot extract is used in foodstuff as a natural coloring agent, as a flavor or to increase the nutritional content of the food. Beetroot extracts are used in soups, curries, bakery products as a colorant. The vibrant and overpowering hue of the beetroot comes from the pigment betanin. Which is extracted from the beetroot and used as a colorant in food products and culinary preparations. The increased public awareness regarding the benefits of the beetroot extract is positively influencing the beetroot extract demand in the market. Due to the increased demand for beetroot extract, food manufacturers are coming up innovative product formulations that include beetroot extract, such as juices, sports supplements, food colors etc. The cost-effective nature of beetroot extract is also one of the major reason for the increased demand of beetroot extract in the market. The increased intolerance from the consumers toward artificial additives and colorants has led to manufacturers opting for naturally derived products such as beetroot extract.

Beetroot extract has a strong prospect in the Sports Supplement Market:

Beetroot extract has been proven to aid in regulating blood flow since long. This property of beetroot extract makes it the ideal component for sports supplements. Beetroot extract contains nitrates, which get converted to nitric oxide by the body, acting as a natural vasodilator. Being a natural ingredient and a potent source of nitrates, beetroot extract has found its way into health supplements and is also available in capsule forms. Studies have found out that athletes who consumed beetroot extracts performed better at activities than those who did not, these evidence-based benefits has led to increased beetroot extract sports supplements. 

Global Beetroot Extract Market: Market Segmentation

On the basis of form, the global beetroot extract market has been segmented as:

  • Powder
  • Liquid
  • Capsules

On the basis of end use, the global beetroot extract market has been segmented as:

  • Food
  • Beverages
  • Nutraceuticals
  • Dietary supplements
  • Sports nutrition

On the basis of source, the global beetroot extract market has been segmented as:

  • Organic
  • Conventional

Global Beetroot Extract Market: Key Participants:

Some of the market participants in the global beetroot extract market identified across the value chain include Nature's Way Products, LLC., The Synergy Company, MOUNTAIN ROSE HERBS, Oregon's Wild Harvest., Beetroot Pro, Arjuna Natural Extracts Ltd, The Green Labs LLC, The Drs. Wolfson, General Nutrition Centers, Inc., PURE SPORTS NUTRITION, Human Power of N, Co., BI Nutraceutical, Sabinsa etc.

Opportunities for Participants in the Beetroot Extract Market:

There are widespread opportunities for market participants in the beetroot extract market owing to the increasing demand of beetroot extract as an active ingredient in sports nutrition. Due to the natural form of the product, beetroot extract is being preferred over the conventional artificial nitric oxide supplements by athletes. The growing demand for beetroot extract as a colorant in food products and as a health supplement is also steady, owing to growing health awareness and preference towards natural ingredients and supplements.  The opportunities for market players in the food industry are plenty since more companies are trying to come up with premium health-boosting products with beetroot extract as an ingredient.

Brief Approach to Research

The company will follow a modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms, and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level and consolidated and synthesized at a global level to estimate overall market sizes.

Key Data Points Covered in the Report

Some of the key data points covered in our report include:

  • An overview of the market, including background and evolution
  • Shifting industry dynamics
  • In-depth market segmentation
  • Historical, current, and projected industry size and recent industry trends
  • Key competition landscape
  • Strategies of key players and product offerings
  • Potential and niche segments/regions exhibiting promising growth
  • A neutral perspective towards market performance
  • Competitive landscape of the market, including detailed profiles of the top players in this market 

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.