The global beer market is growing at a stellar pace, majorly due to the high-scale consumption of liquor amongst youngsters. Pop culture has emerged as a facilitator of several trends across the globe. It has redefined the way people perceive their lifestyles, and has given birth a number of peculiar trends. Increased consumption of beer is a resilient highlight of pop cultures themes that resonate in contemporary-day societies. Moreover, addiction to alcohol has become a very prominent trend, especially in developed nations. Considering the factors mentioned above, it is safe to expect that the global beer market would tread along a lucrative growth path.
- Consumption of alcohol has become a mark of sophistication amongst the allied classes. Cocktail parties are a ritual across the upper strata of the society. This factor has played an integral role in driving demand within the global beer market. Furthermore, storage of alcohol for special occasions in houses has also driven demand within the global market.
- Conservative regions have become more liberal towards licensing of liquor manufacturing. This factor has led to the establishment of night clubs and pubs that sell beer in humongous volumes. It is expected that the global beer market would mature as the sale of alcohol finds an easier route in new territories.
On the basis of geography, the Europe beer market is projected to attract increased revenues in the years to follow. The culture of cocktail parties and weekend boozing is quite prominent in several European countries. Moreover, the legal drinking age in most European countries is lesser than other conservative regions. Carlsberg is amongst the most popular brands of beer sold across Europe. The beer market in North America is also growing at a robust pace.
Beer production has witnessed a swift growth over the past few years with production reaching from 1.3 bn hectoliters to 1.93 bn hectoliters in 1998 and 2011 respectively. Being the oldest consumed and brewed beverages in the word, the demand for beer is always at peak. These are indicators that the global beer market has significantly expanded over the last couple of years. Beer is used as an alcoholic luxury beverage consumed globally by a large population.
With the rise in luxury living, the demand for quality beer has also increased. As a result of this, manufacturers have scaled the number of breweries and are focusing on enhancing the manufacturing process. The increase in beer production is likely to increase the distribution channels of beer in the market ultimately registering high sales in the coming years.
The report presents an overview on various types of beers such as light beers, premium beers, malt liquors, imported beers, popular beers, nonalcoholic beers, super-premium beers, ice beers, and malt liquors. This study also presents an analysis in terms of geographical segmentation.
The report analyses every key aspect of the beer market at the global and regional level. The report estimates the market figures and presents an in depth analysis of the historical growth trajectory, current market situation, and future development prospects. The study answers questions relating to the key market players, prevailing trends, strength, weakness, opportunity, and threats of the market along with the competition dynamics of the global beer market.
Global Beer Market: Overview
Owing to the emergence of numerous local breweries, the global beer market has witnessed a significant growth over the last couple of years. The report provides detailed information on the different types of beers and their placing in the market. It also provides an outline on the revenue generated from production of the various kinds of beers.
The reports offers an in depth description on the geographical segments such as North America, Asia Pacific, Europe, and Rest of World. The consumption of beer in these regions is expected to rise in the forecast period owing to increase in disposable income of consumers.
The increasing promotional activities along with strong marketing strategies is also expected to augment the growth of the global beer market. Rise in the number of population consuming beer and social recognition of beer being considered as a drink are some of the major growth drivers of the global beer market.
However, fluctuating rate in employee retention, and volatile consumer spending owing to economic burden is likely to inhibit the growth of the global beer market. Factors such as climatic changes, strict government regulations, high taxes in various regions, social and demographic norms, and emergence of inexpensive substitutes are also anticipated to impede the sales of beer in the upcoming years.
Although, it is expected that with the emergence of economies from financial crisis, the growth of the beer market will also escalate. Moreover, investments made in innovative beer brews and smart marketing approaches are likely to present manufacturers of beer with beneficial opportunities in future.
Companies Mentioned in the Report
The report also discusses the recent developments, approaches, and financial status of the key market players operating in the global beer market. The leading companies in the global beer market are Asia Pacific Breweries, Anheuser-Busch InBev Sapporo Breweries, Asahi Breweries, Carlsberg Breweries A/S, Grupo Modelo, Molson Coors Brewing Company, Heineken N.V., Kirin Brewery, Tsingtao Breweries, and Yanjing Brewery.
The global beer market is segmented on the basis of:
- Light Beers
- Premium Beers
- Imported Beers
- Popular Beers
- Superpremium Beers
- Malt Liquors
- Ice Beers
- Non-Alcoholic Beers
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.