Beauty Fridge Market: Introduction
- The beauty and fashion industry is growing exponentially. People today are more conscious about their beauty regimes and willing to go the extra mile to get the best results. Beauty fridge is one of the latest products gaining popularity amongst users. It is a miniature fridge to keep skincare and beauty products for better results and increase the shelf-life of the products.
Key Drivers of the Beauty Fridge Market
- Different notions exist in terms of storing skincare products. According to beauty product manufacturers it is not necessary to store beauty products in a fridge but is good to keep the products between 5-10 degrees Celsius this will lower the risk of bacteria, yeast, and deactivation of certain preservatives. A beauty fridge helps to keep the makeup products cold enabling them to last longer. Alongside, cold temperature is soothing for the skin. The cold temperature and using cold products helps to reduce itchiness, acne breakouts, sunburn, and other skin problems. These factors are helping the product gain popularity in the market.
- Eye products such as some eye masks, serums, and jade rollers help to reduce eye puffiness if kept in cold temperature. Additionally, the cold temperature prevents bacteria and yeast from growing. So, a beauty fridge helps to keep the products germ-free for a longer time which propels its demand in the market.
- Sometimes, skin acre manufacturers use specific active ingredients and temperature-sensitive ingredients in the products, such as Vitamin C which is temperature-sensitive; it is ideal to keep Vitamin C- based products in a colder place. Gels, serums, essential oils, under-eye creams, jade or pink crystal rollers, sheet masks, acne treatment, and products with fruit/plant/food ingredients are best stored in a fridge to get the maximum result. This is likely to drive the demand for beauty fridges in the market.
- Along with that, efficiency of the beauty products may be impacted in tropical countries and countries with high temperature. Thus, beauty fridges are helpful in these counties to avoid any damage to the product. Currently, people have more disposable income and spending capacity has increased. So, buying new products and experimenting is not an issue, with the younger population more willing to indulge in the new products.
- Working people who have very little time to use beauty services and visit beauty salons can use beauty refrigerators to store their daily makeup products and other beauty care products in a better manner. This is expected to contribute to global market growth.
Beauty Fridge Market Trends and Restraints
- Social media influence is playing a major role in the beauty fridge market. The product is gaining popularity amongst social beauty influencers as it gives an aesthetic value addition to their content.
- Some beauty experts, dermatologists, and makeup artists have different views about beauty fridges. According to Hadley King, M.D., a board-certified dermatologist and clinical instructor of dermatology at the Weill Medical College of Cornell University, “It's not a necessity since most skin-care products don't need to be refrigerated.” Also “Hollywood Glow Girl” Angela Caglia, a leading aesthetician in Hollywood is of the opinion that beauty fridges are not a necessity to keep the beauty products. Hence, these negative comments from doctors and celebrities might affect the popularity of the product in the market.
North America the Leading Markets for Beauty Fridge
- By region, the global beauty fridge market is classified into North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
- The maximum usage of beauty fridges is found in North America, followed by Europe and Asia. Europe’s share in market revenue is high. This is the result of strong production footprint of all key market participants.
Key Players Operating in the Global Beauty Fridge Market
Some of the major companies identified in the beauty fridge market are:
- HCK Fridge
Global Beauty Fridge Market: Research Scope
Global Beauty Fridge Market, by Type
- Mechanical Temperature Control
- Computer Temperature Control
Global Beauty Fridge Market, by Application
Global Beauty Fridge Market, by Distribution Channels
- Company Website
- E-commerce Platforms
- Hypermarkets & Supermarkets
- Specialty Stores
- Others (Independent Retail Stores, etc.)
Global Beauty Fridge Market, by Region
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America