Beard Grooming Products Market - Introduction
Beard grooming products includes beard wash, conditioner, oil, wax, balm, and brush or comb. The trend of facial hair continues to be fashion-forward and no longer limited to a small portion of the population. This factor has led to increased demand for beard grooming products that take care of facial hair maintenance, conditioning, and styling.
Beard Grooming Products Market – Competitive Landscape
Koninklijke Philips N.V, founded in 1891 is headquartered in Amsterdam, Netherlands. The company employs approximately 77,000 people with sales and services in more than 100 countries. It provides beard grooming products under the personal care segment. The company provides various products such as user beard trimmer, face shaver, nose trimmer, and multigroomers.
The Procter & Gamble Company (Gillette)
The Procter & Gamble Company was founded in 1837 by William Procter and James Gamble and is headquartered in Cincinnati, Ohio, United States. Procter & Gamble Company manufactures and markets a wide variety of products in the U.S. and around the world in five different product categories: 1) Beauty 2) Grooming 3) Health Care 4) Fabric & Home Care, and 5) Baby, Feminine & Family Care. The company owns 72 manufacturing sites in the globally. 25 of them are in the United States and the remaining 47 are located all over the world.
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Unilever is a manufacturer of consumer goods, founded by the Lever Brothers in 1929 and co-headquartered in London, United Kingdom, and Rotterdam, Netherlands. The company has presence in 190 countries across the globe. It operates through four segments: personal care being the largest segment, followed by foods, home care, and refreshment. The company promotes it beard grooming products under the brand Brylcreem.
Colgate-Palmolive Company manufactures and markets a wide variety of products in the U.S. and around the world in two product segments: Oral, Personal and Home Care; and Pet Nutrition. The company owns 82 properties and leases approximately 238 properties which include manufacturing, distribution, research, and office facilities worldwide. The global and regional trademarks of the company are Colgate, Palmolive, etc.
Other key players operating in the beard grooming products market are Coty, Inc., Johnson & Johnson Consumer Inc., L'Oréal S.A., Edgewell Personal Care Co., Beiersdorf AG, ITC Limited, ZEUS, Seven Potions, The Man Company, Zed Lifestyle Pvt. Ltd, and Well Groomed Wizard.
Beard Grooming Products Market – Dynamics
Innovation and Development in Beard Grooming Products
Manufacturers such as Philips are innovating beard grooming products. The company launched OneBlade, which can trim and shave. Manufacturers are also launching beard oil in different flavors and fragrance. These product developments and innovations are expected to boost the demand for beard grooming products during the forecast period.
Change in Lifestyle and Increase in Disposable Income
Change in lifestyle and expenditure patterns of consumers has increased the demand for beard grooming products. Like women, men are also spending on self-grooming and becoming more conscious and indulgent about self-care. According to a research report, in 2015, men spent 15 minutes daily on self-grooming whereas in 2018 it has increased to a daily average spending of 25 minutes. These factors are expected to increase the demand for beard grooming products during the forecast period.
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Beard Grooming Products Market – Segmentation
The beard grooming products market can be bifurcated on the basis of:
- Product Type
- Distribution Channel
Beard Grooming Products Market Segmentation – By Product Type
Based on product type, the beard grooming products market can be segmented into:
- After Shave Care
- Shaving Cream
- Shaving Gel
- Others (Moisturizers, Cream, etc.)
Beard Grooming Products Market Segmentation – By End Use
Depending on end use, the beard grooming products market can be divided into:
Beard Grooming Products Market Segmentation – By Distribution Channel
In terms of distribution channel, the beard grooming products market can be divided into:
- Supermarkets/ Hypermarkets
- Specialty Stores
- Retail Stores
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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
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Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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