Beard Grooming Products Market - Introduction

Beard grooming products includes beard wash, conditioner, oil, wax, balm, and brush or comb. The trend of facial hair continues to be fashion-forward and no longer limited to a small portion of the population. This factor has led to increased demand for beard grooming products that take care of facial hair maintenance, conditioning, and styling.

Beard Grooming Products Market – Competitive Landscape

Philips N.V.

Koninklijke Philips N.V, founded in 1891 is headquartered in Amsterdam, Netherlands. The company employs approximately 77,000 people with sales and services in more than 100 countries. It provides beard grooming products under the personal care segment. The company provides various products such as user beard trimmer, face shaver, nose trimmer, and multigroomers.

The Procter & Gamble Company (Gillette)

The Procter & Gamble Company was founded in 1837 by William Procter and James Gamble and is headquartered in Cincinnati, Ohio, United States. Procter & Gamble Company manufactures and markets a wide variety of products in the U.S. and around the world in five different product categories: 1) Beauty 2) Grooming 3) Health Care 4) Fabric & Home Care, and 5) Baby, Feminine & Family Care. The company owns 72 manufacturing sites in the globally. 25 of them are in the United States and the remaining 47 are located all over the world.

To Get Glimpse of what our Report offers, Ask for a Report Brochure here

Unilever

Unilever is a manufacturer of consumer goods, founded by the Lever Brothers in 1929 and co-headquartered in London, United Kingdom, and Rotterdam, Netherlands. The company has presence in 190 countries across the globe. It operates through four segments: personal care being the largest segment, followed by foods, home care, and refreshment. The company promotes it beard grooming products under the brand Brylcreem.

Colgate-Palmolive Company

Colgate-Palmolive Company manufactures and markets a wide variety of products in the U.S. and around the world in two product segments: Oral, Personal and Home Care; and Pet Nutrition. The company owns 82 properties and leases approximately 238 properties which include manufacturing, distribution, research, and office facilities worldwide. The global and regional trademarks of the company are Colgate, Palmolive, etc.

Other key players operating in the beard grooming products market are Coty, Inc., Johnson & Johnson Consumer Inc., L'Oréal S.A., Edgewell Personal Care Co., Beiersdorf AG, ITC Limited, ZEUS, Seven Potions, The Man Company, Zed Lifestyle Pvt. Ltd, and Well Groomed Wizard. 

Beard Grooming Products Market – Dynamics

Innovation and Development in Beard Grooming Products

Manufacturers such as Philips are innovating beard grooming products. The company launched OneBlade, which can trim and shave. Manufacturers are also launching beard oil in different flavors and fragrance. These product developments and innovations are expected to boost the demand for beard grooming products during the forecast period.

Change in Lifestyle and Increase in Disposable Income

Change in lifestyle and expenditure patterns of consumers has increased the demand for beard grooming products. Like women, men are also spending on self-grooming and becoming more conscious and indulgent about self-care. According to a research report, in 2015, men spent 15 minutes daily on self-grooming whereas in 2018 it has increased to a daily average spending of 25 minutes. These factors are expected to increase the demand for beard grooming products during the forecast period.

 To Get a Bird’s Eye View of Market Forecast, Ask for a Custom Report

Beard Grooming Products Market – Segmentation

The beard grooming products market can be bifurcated on the basis of:

  • Product Type
  • Application
  • Distribution Channel
  • Region

Beard Grooming Products Market Segmentation – By Product Type

Based on product type, the beard grooming products market can be segmented into:

  • After Shave Care
  • Oil
  • Shampoo
  • Shaving Cream
  • Shaving Gel
  • Trimmer
  • Wax
  • Others (Moisturizers, Cream, etc.)

Beard Grooming Products Market Segmentation – By End Use

Depending on end use, the beard grooming products market can be divided into:

  • Personal
  • Commercial

Beard Grooming Products Market Segmentation – By Distribution Channel

In terms of distribution channel, the beard grooming products market can be divided into:

  • Online
  • Offline
    • Supermarkets/ Hypermarkets
    • Specialty Stores
    • Retail Stores

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

.