Beacon Market - Snapshot

According to a new market report published by Transparency Market Research titled “Beacon Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018 – 2026,” the global beacon market is expected to reach US$ 4,909.4 Mn by 2026. The market is projected to expand at a CAGR of 16.05% during the forecast period from 2018 to 2026. According to the report, the global beacon market will continue to be influenced by a range of factors such as rising popularity and adoption of beacon technology with Internet of Things (IoT) and Industry 4.0. Additionally, the growing adoption of proximity marketing is projected to boost the global beacon market during the forecast period 2018-2026. Asia Pacific will be at the forefront of growth, with the market in the region growing at above 17% through 2026.

global beacon market

Retail sector is expected to be lucrative for the global beacon market

The global beacon market is bifurcated by end-use industry into retail, advertising, manufacturing, transportation & logistics, healthcare, and others. Retail sector is expected to contribute significant revenues to the market by 2026 owing to the increased implementation of beacon technology in large retail chains such as Carrefour, Meadowhall, Elle, Woolworths, and Macy’s. Furthermore, the increasing adoption of beacon technology in smart cities is expected to be one of the primary reasons for market growth over the forecast period. For instance, JCDecaux, a prominent advertising firm, specializing in digital signage for city bus and tram shelters provides integration of the beacon technology in such shelters to help advertisers target their audience as per the shelter. Furthermore, the advertising sector is anticipated to expand at a significant CAGR over the forecast period. Growing adoption of proximity marketing in offline shops is one of the primary reasons for the growth of the advertising sector over the forecast period from 2018 to 2026.

Eddystone (in terms of technology) and software sub-segment are expected to have a significant share in the beacon market around the globe

Based on technology, the beacon market is segmented into iBeacon, Eddystone, and others, while on the basis of component the beacon market is segmented into hardware and software. With the growing number of Android users on a global scale, Eddystone technology is expected to grow at a significant CAGR over the forecast period 2018-2026. Furthermore, the software sub segment of the component segment is suggested to grow at a higher scale.

North America to continue to hold significant CAGR over the forecast period

North America is expected to hold substantial share of the beacon market during the forecast period. The growth is mainly due to the booming beacon marketplace with the presence of well-established players across the region, especially across the U.S. and Canada. North America is home to many well-established players from the beacon domain including Gimbal, Radius Networks, Estimote Inc. and Aruba Networks Inc. Furthermore, North America is witnessing higher adoption of beacon owing to the continuous advancements by well-established lighting providers in the region. For instance, in November 2017, Aruba Networks Inc. introduced its beacon technology in the AmericasMart in Atlanta, Georgia, a prominent wholesale trade center in the U.S. It focused mainly on introducing beacon Wi-Fi technology and navigation services for the target premises. This initiative is expected to have a positive impact on the beacon market in North America.

Aruba Networks Inc., Gimbal, Estimote Inc., Kontakt.io and Radius Networks, Inc. among others are some of the major players operating in the beacon market profiled in this study. Details such as financials, SWOT analysis, business strategies, recent developments, and other such strategic information pertaining to these players have been duly provided as part of company profiling. Various market players are establishing partnerships, entering into strategic M&A, and expanding to enhance their beacon offerings worldwide.

Global Beacon Market Segments

Global Beacon Market

Global Beacon Market, by End-use Industry

  • Retail
  • Advertising
  • Manufacturing
  • Transportation and Logistics
  • Healthcare
  • Others

Global Beacon Market, by Technology

  • iBeacon
  • Eddystone
  • Others

Global Beacon Market, by Component

  • Hardware
  • Software

Global Beacon Market, by Geography

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • France
    • The U.K
    • Germany
    • Rest of Europe
  • Asia Pacific (APAC)
    • India
    • Japan
    • China
    • Rest of APAC
  • Middle East & Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America

Beacon Market - Overview

The “Beacon Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018 – 2026” report provides analysis of the beacon market for the period 2016–2026, wherein the years from 2018 to 2026 is the forecast period and 2017 is considered as the base year. Data for 2016 has been included as historical information. The report covers all the trends and technologies playing a major role in the growth of the beacon market over the forecast period. It highlights the drivers, restraints, and opportunities expected to influence the market growth during this period. The study provides a holistic perspective on the market’s growth in terms of revenue (in US$ Mn) and volume (thousand units) across different geographical regions, namely North America, Europe, Asia Pacific, Middle East & Africa, and South America. The report highlights the key trends affecting the market on a global scale. Furthermore, region wise prominent countries/regions covered in the report includes the U.S, Canada, Germany, France, U.K, India, China, Japan, GCC countries, South Africa, and Brazil.

This report analyzes and forecasts the beacon market at the global and regional level. The market has been forecasted based on revenue (US$ Mn) and volume (thousand units) from 2018 to 2026. The study includes drivers and restraints of the global beacon market. It also covers the impact of these drivers and restraints during the forecast period. The report comprises a detailed value chain analysis which provides a comprehensive view of the global beacon market. Porter’s Five Forces model for the market has also been included to help understand the competitive landscape in the market. The study encompasses a market attractiveness analysis, wherein end-users are benchmarked based on their market size, growth rate, and general attractiveness.

Global Beacon Market: Taxonomy

This research study on the global beacon market provides a detailed cross segment and cross country analysis based on the different segments including end-use industry, technology, and component. Based on application, the global beacon market is segmented into Retail, Advertising, and Manufacturing, Transportation and Logistics, Healthcare and Others. Others include Sports and Museum. Additionally, by Technology, the global beacon market is segmented into iBeacon, Eddystone and others. Others include AltBeacon and GeoBeacon. By component, the market is segmented into hardware and software.

Global Beacon Market: Research Methodology

Secondary research sources that are typically referred to include, but are not limited to company websites, annual reports, financial reports, broker reports, investor presentations, and SEC filings, internal and external proprietary databases, and relevant patent and regulatory databases, national government documents, statistical databases, and market reports, news articles, press releases, and webcasts specific to companies operating in the market, national government documents, statistical databases, and market reports, Factiva, etc.

Primary research involves e-mail interactions, telephonic interviews, and face-to-face interviews for each market, category, segment, and sub-segment across geographies. We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate the data and analysis. Primary interviews provide first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook, etc. These helps us to validate and strengthen secondary research findings. These also help to develop the analysis team’s market expertise and understanding.

Global Beacon Market: Competitive Dynamics

The report highlights well established players of the market including Aruba Networks Inc, Gimbal, Estimote Inc., Kontakt.io and Radius Networks, Inc. among others. These key players are looking to capture larger market share by innovating novel beacon lights. For instance, in June 2017, Aruba Networks Inc. has further altered its offerings which uses Internet of Things (IoT), by introducing a location based asset tracking solution in collaboration with its wireless platforms. This can have a positive impact on the beacon offerings of the company. Additionally, in April 2018, Kontakt.io formed a partnership with Cassia Networks, a Bluetooth IoT solution provider to offer enhanced Bluetooth beacon offerings to its customers.

Global Beacon Market

Global Beacon Market, by End-use Industry

  • Retail
  • Advertising
  • Manufacturing
  • Transportation and Logistics
  • Healthcare
  • Others

Global Beacon Market, by Technology

  • iBeacon
  • Eddystone
  • Others

Global Beacon Market, by Component

  • Hardware
  • Software

Global Beacon Market, by Geography

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • France
    • The U.K
    • Germany
    • Rest of Europe
  • Asia Pacific (APAC)
    • India
    • Japan
    • China
    • Rest of APAC
  • Middle East & Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America
.