Get In Touch

A towel is basically a piece of fabric which is used to wipe dry a surface or body by blotting or rubbing action. A bath towel is used to dry the body after a shower or bath and is generally rectangular in shape. Bath towels are available in variety of sizes and are referred to with different names. In general, bath towels used in households are considered to be regular sized. The towels used in motels are smaller in size, which facilitates more pieces to be laundered at the same time. Luxury towels have relatively larger size and are expensive as compared to other bath towels.

The primary purpose of a bath towel is to dry off the wet body and hence, the bath towel needs to be a good absorbent of moisture. Additionally, the bath towel should be tender on the skin, especially for children. Usually, thick towels are good at absorbing moisture. However, they also take a considerable time to dry. All bath towels have a fabric weight associated to them, which is measured with a GSM (grams per square meter) number. It is basically the density of the fabric that is used to manufacture the towel. Towels having lower GSM number are lighter and thinner, making them a convenient choice for use during travel. Whereas, towels having a higher GSM number are heavier and thicker and are suitable for household use. The look and feel of a bath towel depends on the cotton that is employed for making the towel. Bath towels made of Egyptian cotton are very soft and fluffy and can be found in high-end hotels and spas, as they offer a luxurious look and feel. The everyday towels, on the other hand, are made of standard cotton. Eco-conscious consumers opt for organic cotton towels or towels made from bamboo, which have a softer texture as compared to cotton towels.

Expansion of the hospitality industry is a primary driver of the bath towel market. Bath towels made from various types of cottons including Turkish cotton, Egyptian or pima cotton, and microfiber are utilized in various hotels and spas. Increase in disposable income in emerging economies such as India and China is anticiapated to fuel the textile industry, which in turn, is estimated to propel the bath towel market. Other factors contributing to the expansion of the bath towel market are changing lifestyle, rising brand consciousness, rapidly changing fashion trends, and increasing awareness about hygiene. However, the rise in labor cost is expected to hamper the bath towel market. Nevertheless, the growing consuming class and the increase in spending power of people in Asia Pacific are anticipated to positively impact the bath towel market.      

The bath towel market has been segmented based on product, end-user, and geography. Based on product, the bath towel market is divided into plush bath towel, velvet bath towel, bamboo filter bath towel, and others. In terms of end-user, the bath towel market is segmented into household and commercial. Based on geography, the bath towel market has been divided into North America, Asia Pacific, Europe, Middle East & Africa, and South America.

Major players operating in the bath towel market include Regal Towel Collection, Noman Group, Welspun, Dunroven House, Nine Space, Gemini, Sunvim, Elsatex Ltd, Iris Hantverk, Danica Studio, American Textile Systems, EverShine, Trident Group, Kingshore, Springs Industries, J.R. United, Santens, and 1888 Mills.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market       

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.


This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Bath Towel Market

Pre Book