Barley has high level of minerals, antioxidants, fiber content, and vitamins. Rising awareness about the nutritional aspect of consumption of whole grains is one of the major factors driving the global barley market. Besides, surge in the demand for inclusion of natural ingredients in snacks is supporting the growth of the barley market.
Barley has low fat and low cholesterol content which makes it favorable for malt. Also, it is preferred for manufacture of non-alcoholic beverages. These factors are propelling the growth of barley market across the globe.
Moreover, growing economies are witnessing high adoption rate of barley in food and beverage industry. This factor is a plus point contributing to the expansion of barley market in the coming years.
Apart from being a healthy food option, it is also used in preparing beverages and can be served as fodder.
On the other hand, several cases reported where consumption of barley resulted in allergic reaction in humans. Also, as per medical science, consumption of barley during pregnancy may cause adverse health effects. These factors, cumulatively, may interfere with the growth of barley market.
Barley market is divided into feed grade, malt grade, and food grade. Among all, malt grade is anticipated to dominate in the global barley market as a result of excellent extraction feature, rich enzyme content, and low moisture grade. Malt grade has high sweetening feature in the form of a food ingredient. On the other hand, market value of feed grade and food grade is likely to take a backseat due to decline in consumption of over recent years.
Barley has got wide applications in beverages, distilleries, pharmaceutical industry, and food industry. Among all the industries, beer industry is the major consumer of barley, resulting in its mass cultivation. This is pushing barley market. Also, barley has been extensively used in several food items. As a result, the barley market will grow in the coming years.
Barley, a versatile, cereal grain that has a rich, nutlike flavor. The chewy consistency of the grain lends it a pasta-like appeal. The appearance of barley is akin to wheat berries, only a little lighter in color. When sprouted, barley is naturally very high in maltose. This sugar acts as the base for malt as well as syrup sweetener. When barley is fermented, it makes for a suitable ingredient in beer and numerous other alcoholic beverages. Over the years, several scientific studies have established that barley can help mitigate the risk of diseases and lend other health benefits.
Barley provides many of the healthy vitamins and minerals that other whole grains do. It is also an important source of carbohydrates, vitamin C, fatty oils, and proteins. This makes it an ingredient with several uses in the food industry. Traditionally, was primarily used as a food grain but its other uses as a natural sweetener and a brewing ingredient became known. Today, barley malt is extensively used for producing alcoholic beverages.
Global Barley Market: Drivers and Restraints
An uptick in the demand for barley malt for the manufacture of alcoholic beverages is acting as a high-impact driver for the global barley market. This market is also propelled by the heightened demand for different kinds of convenience food products, emerging applications in the F&B industry, clean label trends, and an escalating demand for natural ingredients.
With consumers becoming more health conscious, they are cutting back on the consumption of alcohol and spirits, which is causing an adverse impact on the demand for barley malt. This has hampered the overall demand for barley, tugging the market in the downward direction. Moreover, there are other negative factors at play in the global barley market. These include: declining soil fertility, pest and disease infestation, and drastic changes in the climate. All of these have affected barley yields.
Global Barley Market: Segmentation
The global barley market can be segmented based on grade, type, application end use, and the method of barley cultivation. Based on type, the barley market can be segmented as hulless, covered, six-row barley, and two-row barley. Basis grade, the market for barley can be segmented into food grade, malt grade, and feed grade. Likewise, on the basis of application, this market can be segmented into: animal feed, food & beverages, seed industry, nutraceuticals, and pharmaceuticals. Similarly, based on the method of cultivation, barley beans have been segmented as organic and inorganic.
Barley Market: Region Wise Outlook
Geographically, the market for barley can be segmented into seven regions: Latin America, North America, Eastern Europe, Western Europe, Asia Pacific excluding Japan (APEJ), Japan, and the Middle East and Africa (MEA).
As of crop year 2014-15, Australia stood as the leading producer of barley in the world. Its key trading partner was identified as China. The former supplied a major share of its barley produce to China. Besides China, Australia exported appreciable volume of barley in 2014 to Saudi Arabia, Japan, Kuwait, and the United Arab Emirates. France and Ukraine were also ranked among the leading suppliers of barley worldwide in 2014.
Barley Market: Key Players
Among the key players that operate across the barley market value chain are: Cargill, Incorporated, Axereal Group, Malteurop Group, Grain crop Limited, Crisp Malting Group, Soufflet Group, Ireks Gmbh, Global Malt Gmbh & Co. Kg, and Muntons Plc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.