Plant protein has a very important role in human nutrition, these days the demand for plant protein is increasing in developing countries. There is an increasing demand for plant protein in every end-use industry because of low protein intake. Baobab plant is native to the Madagascar part of tropical Africa, they are also found in Australia. Baobab plant is drought resistant and can grow even in the dry hot region of the Savannahs. Baobab protein is extracted from the fruit seeds of baobab plants. Baobab protein is enriched with amino acids and important minerals such as calcium, magnesium, and potassium due to which the market demand for baobab protein is increasing by manufacturers. Baobab protein has very high iron content as compared to red meat. Baobab protein has very high fiber content, which maintains a healthy digestive system. Baobab protein fights against fatigue and maintains the protein level of the body. Baobab protein has a very high amount of vitamin C as well.
Baobab is also used in cosmetics and personal care industries because of its protein content, amino acids promote healthy hair and skin. Hydrolyzed Baobab protein has an anti-aging property that protects from hair damage and nourishes the hair. Baobab protein is also used in cosmetics for the production of a wide range of products such as conditioners, anti-aging products, moisturizer, facial treatments, and others. Baobab protein is also used in pharmaceuticals as well as nutraceuticals because of the nutrient content. Baobab protein is used in treatment for obesity, to maintain blood glucose and sugar levels. Due to the multi-purpose use of baobab protein, the market demand for baobab protein products is anticipated to grow in the forecast period.
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Increasing Awareness about Health and Fitness has boosted the Baobab Protein market
Baobab protein has a very high amount of essential nutrients which is leading the market for baobab protein products. Apart from cosmetics industries, the market demand for baobab protein is also increasing in nutraceuticals industries. The baobab protein is an enriched source for fibers, due to which its demand is increasing in nutraceuticals industries for the production of dietary supplements. Baobab protein is also used to cure diabetes, blood pressure, cholesterol, and others. Baobab protein is also used as an immune booster as it improves the body’s immunity against several pathogens. Due to the health beneficial properties, the market demand for the baobab protein is increasing these days.
Global Baobab protein: Market Segmentation
Based on nature, the global baobab protein market has been segmented as-
Based on forms, the global baobab protein market segmented as-
Based on the end-use industry, the global baobab protein can be segmented as-
- Food & Beverages
- Cosmetics & Personal Care
- Poultry feed
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Global Baobab protein: Key Players
Baobab protein market is increasing globally, because of its nutritional contents. The growing trend of health and fitness is driving the market for the products which are manufactured by baobab protein. Due to the increase in health consciousness among consumers, the demand for baobab protein is accelerating these days in all end-use industries. The global key manufacturers of baobab protein are Baobab Tein NPNF, B’Ayoba (Pvt) Ltd., Baobab Fruit Company Senegal (BFCS), and Baonane SARL. Apart from that, more industrialists and manufacturers are showing a keen interest in baobab protein because of the growing market demand.
Opportunities for Market Participants:
Baobab protein is skin-friendly, it nourishes the skin and maintains good skin health. The main factor which is accelerating the market demand for baobab protein among the consumers is the increasing awareness for natural, healthy and skin-friendly products. Awareness about health and fitness among consumers is another important factor that leads to the baobab protein market. The baobab protein products are most commonly used in cosmetics industries. Due to its high protein and vitamin C content, it is also used in protein shakes for bodybuilders because they need an additional amount of protein to maintain muscle health. The Baobab protein products are most commonly used in dietary supplements, nutritional supplements, as well as infant formulation because of their multifunctional properties. The consumption of baobab protein reduces the chance of obesity so the producers should target the region which has a high obesity rate. The market entrants or the players trying to expand their regional footprints must focus on the convenience affordability of raw materials to upscale their production facility. There is an increasing opportunity for new players, as they promote their product by giving proper information about the product. By considering these factors, the market demand for baobab protein is anticipated to grow in the forecast period.
- The demand for baobab protein is increasing globally because of the growing trend of health and fitness. As baobab protein products are easily digestible for humans and works as a food preservative, so their demand is also increasing in food, and beverage industries. The US has a very high obesity rate, which includes adult, old and young populations due to weight management issues, the demand for the baobab protein has increased. Hence, manufacturers should focus on this region.
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