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Global Bakery Packaging Market: Snapshot

Packaging has a vital part in drawing in clients towards the items which are offered by the producers. Aside from the previously mentioned advantage, packaging is likewise utilized for protection at the time if transportation, recognizable proof, and to help in separating one producers item from the contenders' items accessible in the market. The demand for bakery packaging is expanding, attributable to the allure of natural, solid and all naturally baked items among consumers, which is relied upon to make a positive effect on the bakery packaging market. Advancement of new flavors and good ingredients are required to fuel the intake of bakery items that thus will build the future of the bakery packaging market.

The bakery packaging market is relied upon to be driven by expanding sales of bread shop items, around the world. The demand for bakery items is credited to different factors, for instance, expanding time span of usability of easy to make food items, chaotic ways of life, and swift urbanization. Development of organized retail is a main aspect anticipated that would intensify the demand for bakery packaging, due to the advantage of expanding the timeframe of realistic usability of the item. Most makers of bakery items are slanted towards luxury packaging, particularly amid the festival seasons to upgrade their brand image, as luxury packaging helps clients to review the specific brand. Adaptable plastic is picking up footing in the bakery packaging market because of different properties, for instance, light weight, which is relied upon to fuel the demand for adaptable plastic sooner rather than later.

Bakery Packaging Market: Introduction

Packaging plays an important role in attracting customers towards the product offered by the manufacturers. Apart from the aforementioned benefit, packaging is also used for protection during transportation, identification and to aid in differentiation of the competitors’ products available in the market. Demand for bakery packaging is increasing, owing to the attractiveness of organic, healthy and all natural baked products among consumers, which is expected to create a positive impact on the bakery packaging market. Innovation of new flavors and strong ingredients are expected to fuel sales of bakery products that in turn increases sales revenue of bakery packaging.

Bakery Packaging: Market Dynamics

The global bakery packaging market is expected to be driven by increasing sales of bakery products, worldwide. Increase in demand for bakery product is attributed to various factors such as increasing shelf life of ready to eat foods, hectic lifestyles and rapid urbanization.  Growth of organized retail is a major factor expected to stimulate demand for bakery packaging, owing to the benefit of increasing the shelf life of the product. Most manufacturers of bakery products are inclined to adopt luxury packaging, especially during the festive seasons to enhance their brand name, as luxury packaging aids customers to recall the particular brand. Flexible plastic is gaining traction in the bakery packaging market due to various properties such as light weight, which is expected to fuel demand for flexible plastic in the near future

Bakery Packaging: Market Segmentation

The global bakery packaging market is segmented on the basis of type of bakery product and material and packaging technique for bakery products

On the basis of  bakery product type, the global bakery packaging market is segmented into:

  • Bread
  • Cakes
  • Pastries
  • Biscuits
  • Breakfast cereals
  • Frozen bakery
  • Frozen desserts

On the basis of type of material, the global bakery packaging market is segmented into:

  • Flexibles
  • Rigid plastic
  • Metal

On the basis of packaging technique, the global bakery packaging market is segmented into:

  • Modified atmosphere packaging
  • Vacuum packaging
  • Flushing with inert gas
  • Gas packaging
  • Active Packaging 

Bakery Packaging Market: Regional outlook

In terms of geography, the global bakery packaging market has been divided into five key regions: North America, Latin America, Europe, Asia Pacific and Middle East & Africa. North America is expected to dominate the global bakery packaging market during the forecast period. The markets in Europe and Latin America are expected to register healthy CAGR during the forecast period. The market in Asia Pacific is anticipated to register rapid growth during the same period, owing to factors such as changing lifestyles of the population in the region. Developing economies such as India and China in Asia Pacific is expected to fuel sales of bakery product in the respective countries. The market in Middle East & Africa is expected to witness slow growth during the forecast period. 

Bakery Packaging Market: Key players

Some of the key players in the global bakery packaging market are Amcor Limited, Bemis Company, Inc., Smurfit Kappa Group, Mondi, Brow Packaging, Genpak, LLC, Reynolds Group Holdings, Sydney Packaging, WestRock, Benson Box, As Food Packaging and NAPCO. The bakery packaging market is fragmented, owing to the presence of local and various multinational companies. Key players are also emphasizing on mergers and acquisitions of local players to increase the product portfolio and penetrate their business into emerging countries. Additionally, companies are increasing their product line to acquire new customers as well as to retain existing customers.

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The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The following regional segments are covered comprehensively:

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  • Europe
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Below is a snapshot of these quadrants.

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The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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