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Bakery Glazes: Market outlook

To improve the taste as well as the consumer appeal glazes are applied on the surfaces of the products such as cakes, pastries, buns, rolls, breads, pies in the bakery industry. Bakery Glazes have usually been used to cover the surface of the baked products and to give the product a glossy finish in cases where even the product is not fully iced and/or acts as a buffer between the relatively high-humidity bakery product and the relatively low-humidity icing process. Bakery glazes are usually of two forms and are either added before and/or after baking to the surface of the bakery product. Bakery glazes are usually made of whole eggs and water, and can contain various starches, sugars and gums. Egg-containing bakery glazes are well known as a possible source to improve the quality of the product and are commonly used in bakery glazes.

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Clean Label Bakery Glazes Gaining Traction amongst Consumers which is Boosting the Demand for Bakery Glazes

Over the last few years, demand for clean label food has seen a significant increase across the globe. The next generation of clean mark, easy to use egg-free bakery glazes has been introduced by Dawn Foods, which gives non-sticky sweet and savory baked goods and long lasting shine. Emulshine Extra, Unishine Plus, Emulshine Extra Sugar Free does not contain Trans fats or palm oil, and is also free of preservatives and GMO ingredients. Consumers are now searching for colour and shine bakery items that usually come from egg wash. Kerry 's ready-to-use, clean label bakery glaze is easy and convenient to use while removing allergens from conventional egg wash. Brands get an alternative to traditional egg wash with an egg-free and dairy-free solution, while consumer gets a clean-labelled product. Consumers today want items made with authentic ingredients, without losing great taste. Willingness to pay a premium for products that offer health benefits is higher in emerging markets than anywhere else. The bakery glaze composition consists of a dextrin portion that has an average dextrose equivalent (D.E.) of 5 to 20. The composition of the bakery glaze can also contain an edible acid, a preservative and a small amount of sugar such as sucrose and/or dextrose, in addition to water. The most desirable qualities include products that are GMO-free, have no artificial coloring / flavors, and are all natural while also helping to meet essential nutritional needs.

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Global Bakery Glazes: Market Segmentation

On the basis of form, global bakery glaze can be segmented as:-

  • Dry
  • Liquid

On the basis of type, global bakery glaze can be segmented as:-

  • Egg wash
  • Milk
  • Salted water
  • Honey
  • Olive oil
  • Corn-starch
  • Soy powder and water

On the basis of flavor, global bakery glaze can be segmented as:-

  • Neutral/Unflavoured
  • Flavoured
    • Apricot
    • Strawberry
    • Lemon
    • Blue berry
    • Caramel
    • Pineapple
    • Orange
    • Kiwi
    • Chocolate
    • Other Flavours

On the basis of application, global bakery glaze can be segmented as:-

  • Donuts
  • Cake and pastries
  • Rolls
  • Buns
  • Pies
  • Others

Global Bakery Glazes: Key Players

Some the key players operating business in the global bakery glazes market are Dawnfoods, Puratos Group NV, Masterol Foods Pty. Ltd., Lawrence Foods, Inc., Kerry Inc., AP Multi Products Pvt. Ltd., Capol LLC, Amero Foods Mfg. Corp, Custom Food Solutions, Bakels Group

  • In 2019, Puratos Canada Acquires Sandel Foods Inc., SFI's experienced group and its manufacturing platform produce high-quality, unique product that will allow Puratos to diversify its profile and capabilities of fillings and broaden its footprint in North America.

Opportunities for Bakery Glazes Market Participants:

The growth of bakery glazes is combined with increased bakery products consumption is driving the global bakery glaze market.  The rising number of bakeries worldwide has a huge effect on the demand for bakery glaze, as it is used in many baked goods to make their appearance healthy, smooth and shiny. In addition to improving the appearance, bakery glazes are critical for improving the stability of the shelf life and also act as anti-microbial components. Bakery glazes also enhance the efficacy of sticking on food items. Bakery glazes can also be aromatised or coloured to suit the consumer's needs.

In addition, the increasing demand for organic and vegan foods is expected to drive demand for bakery products, which in turn will boost market growth for bakery glazes. The manufacturers have great opportunity to launch new products with different natural flavours and colors, and expand its production facilities and also to expand its global presence. Demand for glazes is expected to rise in the decoration bakery ingredients market due to the intense rivalry and also the technology has also made the glazes market more productive.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Bakery Glazes Market