Global Backend-as-a-Service Market – Overview

Backend-as-a-Service (BaaS) is a mobile middleware method that uses unified application programming interfaces (APIs) and software development kits (SDKs) to connect blackened application programming interfaces (APIs) with backend resources in the cloud.

Primarily, BaaS belongs to cloud computing category that helps simplify job of developers while setting up, operating and using a cloud backend for web, mobile, or tablet- based apps. Meanwhile, BasS services provides provide value-added features such as user management, usage analysis, and push notifications for campaigning purposes, it also assists in seamless integration with social media platforms such as Facebook and Twitter.

One of the major advantages of using backend-as-a-service model is that it decreases application backend framework development from time to minutes, rather taking week long period.

Further, BaaS or MBaaS allows developers, without much mobile experience or time, to start with the job in no time. Developers are also provided with all the access to the source code for underlying component with a view to employ server components on-premise. In addition, the service also provide provision of customization as per an individual, outside the platform.

The upcoming report on backend-as-a-service market is a comprehensive study of its drivers and trends that will contribute to growth of the backend-as-a-service market between 2019 and 2028. The report has emphasized on segments that are likely to contribute significantly to growth of the market. Also, regional growth is covered in the report

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Global Backend-as-a-Service Market – Notable Developments

Wide integration of Internet of Things (IoT) technology in various fields is likely to propel growth of the Backend as a Service market. Incorporation of Internet of Things (IoT) enable interconnection of devices to each other in the sensor form. This, in turn, paves enormous opportunities for the service providers to assist the manufacturing industry across the globe.

Some of the key companies operating in the global backend-as-a-service market are-

  • AnyPresence
  • Oracle Corporation
  • Microsoft
  • KII Corporation
  • IBM Corporation
  • Built.IO Backend
  • Appcelerator
  • Kinvey
  • Kony
  • CloudMine

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Global Backend-as-a-Service Market – Drivers and Restraints

Usage Analytics segment among all the services type is gaining wide customer traction is anticipated to grow at promising CAGR during the forecast period. Vendors in the BaaS market are inclined towards offering various analytics features such as events, monitoring active users, API calls, storage, and active devices.

The services usually consists of locations, emails, push notifications, beacons, and SMS. The analytics dashboards present in the backend allows the mobile app developers to monitor the usage of app and taken over the control in order to provide enhanced experience across various platforms and devices.

Meanwhile, android and segment comprising blackberry and windows are anticipated to grow at a significant rate in the forecast period. The android OS is an open source software and various leading smartphone manufacturers are developing android based applications. These apps are comparatively user-friendly in nature and very easy to operate.

Other segments such as Blackberry and Windows have high security features. Hence, business professionals prefer to use such smartphones.

High initial cost is one of the major restraining factors likely to impede market growth in the forecast period.

Global Backend-as-a-Service Market – Geographical Outlook

On regional basis, North America is anticipated to hold prominent market share is likely to account for major share in the global backend-as-a-service market in between 2019 and 2027. Prominence of the region is attributed to innovations and development following research and development. In addition, increasing demand for business agility and flexibility is projected to push the adoption rate of backend-as-a-service.

The backend-as-a-service market in Asia Pacific region is anticipated to witness progressive growth rate, owing to scalability, improved technology, efficiency, and enhanced productivity.

Backend as a Service, or BaaS as it is commonly called, is a model that allows developers of web as well as mobile applications to not only store their applications to a backend cloud infrastructure but also link them back to the cloud. Emerging as an intermediary between Platform as a Service (PaaS), Software as a Service (SaaS), and Infrastructure as a Service (IaaS), BaaS differs from these three in the sense that it uses personalized APIs (application program interface) and SDKs (software development kits) to provide a multitude of value-added features.

BaaS chiefly includes three computing platforms, namely tablet, mobile, and web. While key end users of BaaS include home office or small offices, small and medium businesses, and large enterprises, BaaS can be applied in numerous verticals such as enterprise applications, entertainment applications, and various other mobile applications. The research report offers comprehensive information on aspects such as business models, revenue structure and earnings, worldwide trends, technology roadmaps, as well as adoption factors with respect to these end-user and application segments.

Studying the immense potential that BaaS holds in today’s digital age, the report identifies the many factors that govern the growth of this market. The drivers, bottlenecks, trends, and opportunities impacting the BaaS market are highlighted and evaluated at length, providing sharp insights and strategic recommendations. 

Overview of the BaaS market 

The report indicates that there have been numerous partnerships, ventures, investments, mergers, and acquisitions in the BaaS market with the aim of acquiring maximum leadership and share of the market as well as the technology. This is one of the most prominent factors boosting the BaaS market. Other key driving factors include growing adoption of smartphones and mobile devices, increasing number of application developers and users across the globe, and urgent need for developing and deploying apps at a rapid pace. The trend of Bring Your Own Device or BOYD is picking up pace and BaaS providers have been investing huge amounts of capital into developing this trend.

There are three main factors that pose a challenge to the growth of BaaS: increasing competition within the mobile applications market, concerns regarding performance and security, and vendor selection. 

North America currently dominates the BaaS market in terms of revenue, followed by Europe. However, market analysts predict that given the mature nature of the Europe Baas market and the constant growth in Asia Pacific, the latter will surpass the former in the coming few years.

Companies mentioned in the research report 

According to industry analysts, the vendor landscape of the BaaS market in presently marked by start-ups. While big names providing BaaS include Microsoft (Windows Azure) and Apple (iOS cloud), others include Flurry, Appcelerator, Rackspace, Parse (by Facebook), CloudMine, Buddy Platform, Exadel, Corona Labs, Kii, mobDB, Geoloqi, QuickBlox, Proxomo Software, Pivotal Software, Urban Airship, Sencha, Xamarin, ScottyApp, and Rival Edge.

With the help of value chain analysis and Porter’s Five Forces Analysis, the BaaS market research report helps in gauging the impact that macro as well as micro factors have on the performance of these players. They also help in identifying the drivers and restraints faced by new entrants and existing participants in the BaaS market.

Segmentation based on API

  • iPhone OS/Objective – C (iOS)
  • Java (Android)
  • Ruby
  • HTML5
  • REST (Representational State Transfer)
  • Node.js

Segmentation based on end users

  • Small offices
  • SMEs
  • Enterprises

Segmentation based on application

  • Entertainment applications
  • Enterprise applications
  • Mobile applications 

Segmentation based on computing platform

  • Tablet
  • Web
  • Mobile

Major geographies analyzed under this research report are: 

  • Europe
  • North America 
  • Asia-Pacific 
  • Rest of the World 

This report gives you access to decisive data such as:

  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years 

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements 
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segment

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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