Baby Walkers Market - Overview

Baby walkers help babies to take their first walking steps. This is a non-essential nursery product with wheels, seat, and a rigid frame. Young babies unable to walk properly move around briskly in a confined space by applying assertive force. Typical baby walkers have a tray with toys or jangles attached. The evolution of baby walkers started in the 15th century, with advancements reaching the current style baby walkers made of synthetic materials. Across the globe, almost 50% of the infant population is made to use a baby walker to help develop their walking skills. However, there are many reported accidents and injuries caused from the usage of baby walkers. These incidents are dangerous at times due to two main reasons. One is the child’s increased mobility and rate of speed. Another factor is the elevated height and reach the child obtains while seated in a walker. These baby walkers are used for babies in the age group of 5 to 15 months. There are European standards such as EN 1273:2005 which defines methods to avoid injuries. Baby walkers come in different designs and innovative features to attract more volume sales in the market. Baby walkers are portable as they can be compacted for mobility from one place to another.

Baby Walkers Market - Drivers and Restraints

The baby walkers market is driven by rising infant population across the globe. Over the last few decades, fertility rates have dramatically increased, reaching 2.5 children per woman. From 2010 to 2015, the total fertility rate in Africa was around 4.7, Asia with 2.2, Europe with 1.6, Latin America & Caribbean with 2.2, North America with 1.9, and Oceania with 2.4 children per woman. Another macro factor driving the sales of baby walkers is the increasing consumer purchasing power especially in developing countries. Some of the global consumer groups expected to contribute largely to this growth is the working population of China. On the other hand, one of the important challenging situations for baby walker manufacturers is the cheap low cost suppliers emerging at a fast rate. Growing preference for eco-friendly baby walkers is expected to create opportunities for players in this market. Some of the trending baby walkers are theme based baby walkers, Sit-to-Stand learning walker, spoon walker with oversized tray for feeding, etc. Some also come with toys with multiple developmental activities and removable toy station.

Baby Walkers Market - Segmentation

The global baby walkers market can be segmented based on product, material, age group, application, price range, retail distribution, and region. In terms of product, the baby walkers market can be classified into standing, sit-in, and others. These sit-in walkers can be further segmented into traditional type, musical & lighting type, and non-musical. The material segment can be divided into plastic, wooden, alloy, and others. The age group segment can be segmented into under 8 months, 8-10 months, 10-12 months, and above 12 months. The price range segment can be categorized into low, medium, and high. Based on distribution channel, the baby walkers market can be segmented into online and offline stores. The offline retail stores segment can be further classified into large format stores, specialty stores, and other independent retail formats. Based on region, the global baby walkers market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Baby Walkers Market - Key Players

Some of the key players operating in the global baby walkers market are Dream On Me, Joovy, Mamas & Papas, Mee Mee, Mothercare, VTech, Chicco, Kids II, Fisher-Price, Disney, Delta Children, Baby Trend, Brevi, Ferrari, Combi, and Britax among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Baby Walkers Market

Pre Book