A baby sling is a piece of cloth that supports a baby from a carrier’s body. Baby slings are also known as baby wearing. Unlike baby carriers, a baby sling is a one shouldered baby carrier made of soft fabric. Both double shouldered and single shouldered slings are safe to carry infants; however, precautions are required while using baby slings. Babies have relatively weak neck muscles and cannot control their neck on their own. If the carrier’s body or the baby sling's fabric presses against a baby's mouth and nose, the baby might not be able to breathe, leading to suffocation. This may pose threat to a baby. The slings unlike other carriers ease the pressure of the carrier holder’s arms and back. They do not have identified leg openings which is why it is more preferable for a baby while sleeping. Moreover, slings are cheap as compared to prams, consume less space compared to other carriers, and provide strong back support.

Adoption of social media and online e-commerce portals by consumers is creating new market opportunities. Online presence is helping to educate parents about the pros and cons of baby slings, different ways and methods to use the baby slings etc.

Baby Slings Market – Competitive Landscape

Balboa Baby & Co. LLC

Balboa Baby & Co. LLC manufactures and distributes baby products. It offers adjustable sling, nursing cover, baby bedding, and car seat canopy products. Moreover, it provides swatches, bibs, and blankets. The company is based in California, the U.S.

Baby K'tan, LLC

Baby K'tan, LLC was founded in 2007 and is based in Davie, Florida, the U.S. The company manufactures and distributes baby carriers. Its product portfolio includes baby carriers, diaper bags, swaddle, blanket, clothing, and other accessories.

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The ERGO Baby Carrier Inc.

The ERGO Baby Carrier Inc. manufactures baby wearing products and accessories. Its product portfolio includes baby carriers, carrier accessories, doll carriers, strollers, diaper bags, nursing pillows, etc. Its baby carrier design balances the weight on the parent, lessening physical stress and supports a natural sitting position for babies.

Beachfront Baby LLC

Beachfront Baby LLC was founded 2011 and is a manufacturer of baby carriers in the USA. The company’s product portfolio includes baby slings, wraps, buckle meh dai, and bags. Its baby slings are available in wrap-style, ring sling style, and buckle meh dai.

Other prominent players operating in the baby slings market include, Hot Slings, LLC (the U.S.), Mothercare Plc. (U.K.), Snuggy Baby LLC (U.K.), Goodbaby International Holdings (China), Artsana S.p.A. (Italy), and Evenflow Company, Inc. (the U.S.).

Baby Slings Market –Dynamics

Growing demand for ergonomically designed baby slings expected to drive market growth

The main drivers impacting the growth of the baby slings market includes growing demand for ergonomically designed baby slings, innovation in functionality, new styles evolved in baby slings, and growing need for mobility among parents. Baby slings are gaining wide popularity because of their multiple usages compared to baby carriers which need to be changed as the baby keeps grows. Furthermore, multiple wraps can be used in slings such as Solly Baby Wrap, Moby Wraps, Sakura Bloom Basic Slings, and Moby Slings. These slings are considered ideal to carry younger babies for long distances. All these factors are contributing to the growth of the baby slings market.

Choice of slings - major challenge and restraint affecting growth of baby slings market

Multiple options are available in the market. For example, woven wraps may prove to be difficult for beginners. Moreover, slings are not recommended if the carrier is carrying heavy luggage along with the baby. Slings may prove to be a disaster if the weather is too hot. A baby’s skin is too soft to bear the heat and moisture generated from the slings. Furthermore, proper hygiene is necessary before using the wraps because unhygienic wraps may cause skin reactions to the baby. All these factors stop many parents from purchasing baby slings.

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Baby Slings Market –Segmentation

The baby slings market can be bifurcated based on:

  • Product Type
  • Age
  • Price
  • Distribution Channel
  • Region

Baby Slings Market Segmentation – By Product Type

Based on product type, the baby slings market can be classified into:

  • Baby Pouch
  • Baby Ring Sling
  • Baby Wrap
  • Baby Meh Dei

Baby Slings Market Segmentation – By Age

Based on age, the baby slings market can be classified into:

  • 0-6 months
  • 6-12 months
  • 12-24 months

Baby Slings Market Segmentation – By Price

Depending on price, the baby slings market can be classified into:

  • Regular
  • Premium

Baby Slings Market Segmentation – By Distribution Channel

On the basis of distribution channel, the baby slings market can be classified into:

  • Online
  • Offline

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