In terms of revenue, Asia Pacific baby drinks market was valued at USD 10494.8 million in 2014. The market is expected to expand at a CAGR of 7.9% from 2015 to 2020 to account for USD 18291.6 million in 2020. In terms of volume, Asia Pacific baby drinks market was valued at 863.6 million units in 2014 and is anticipated to reach 1487.2 million units in 2020, expanding at a CAGR of 7.7% from 2015-2020.
Baby drinks comprises baby juice and infant formula. All baby drinks based on fruit juices that are designed for the consumption by children under three years are included under baby juices. Examples of baby juices are Gerber Ready-To-Drink Pear Juice and Heinz All Ages among others. Infant formula is a dried milk product that is formulated to duplicate the nutrient content of natural breast milk by rehydration with water. Infant formula drinks are most commonly based on cow milk or soy milk and the examples include Nutrica Infant Formula, Hipp Organic First Infant Milk and Pasteur Baby Milk. Baby drinks in Asia Pacific are mainly distributed through hypermarkets, supermarkets, independent retailers and convenience stores.
The demand for baby juice is declining across Asia Pacific as it is not very popular. Moreover, baby juice has low penetration rate in this region as it is not available everywhere. Consumers mainly prefer infant formula due to rise in the number of working women and changes in lifestyle. Moreover, infant formula is considered to be the sole source of nutrition for babies. High nutrition content in baby drinks coupled with the preference of doctors for baby drinks is anticipated to boost the growth of this market in the major countries of Asia Pacific including India, Japan, Australia and China among others during the forecast period.
Active promotions by baby drinks manufacturers, health and wellness trends and growing varieties of products are the major drivers contributing to the expansion of the baby drinks market in Asia Pacific. Based on different types of baby drinks, infant formula is anticipated to witness substantial growth over the anticipate period, as it is the best substitute for breast feeding and consumers are more interested to have quick meals due to their busy life style.
The baby drinks market has been segmented by types of baby drinks into –baby juice and infant formula. Baby juice is further segmented into ready to drink and concentrated. Infant formula market is anticipated to dominate the baby drinks market in Asia Pacific during the forecast period. Increasing consciousness of parents regarding the significance of balanced and proper nutrition for babies is one of the important driving factors of baby drinks market in Asia Pacific. In addition, the demand for baby drinks has increased in Taiwan due to increase in the birth rate in 2012.
By country, the market has been segmented into India, South Korea, Australia China, Japan and Rest of Asia Pacific. China, among all the countries has experienced high growth in the forecast period followed by the India and Australia. Trend shows that demand for baby juice is declining across Asia Pacific and consumers prefer infant formula due to busy lifestyles and easy to make factors. Increasing number of working women and increase in birth rate are the key drivers responsible for the growth of baby drinks market in Asia Pacific. However, the major restraint for the baby drinks market is low birth rates in Japan and a preference for breast feeding among others.
The key players operating in baby drinks market are Nestle S.A.(Switzerland), H.J. Heinz Company(United States), Mead Johnson Nutrition Company(United States), Danone(France) and Beingmate Group Co. Ltd.(China) among others.
Baby drinks include products such as infant formula and baby juice and are typically consumed by children below the age of three. Infant formula is a dried milk product designed for infants to provide the required amount of nutrients. The baby juice market is sub-categorized into ready-to-drink baby juice and concentrated baby juice. Baby drinks are sold in various pharmacies, supermarkets, convenience stores, and hypermarkets.
The Asia Pacific baby drinks market is segmented on the basis of type into infant formula and baby juice. Based on type, in terms of revenue, the Asia Pacific baby drinks market was dominated by the infant formula segment in 2013. The infant formula segment accounted for a 98.8% share in the Asia Pacific baby drinks market in 2013 and is expected to maintain its dominant position in the years to come.
The overview section of the Asia Pacific baby drinks market report studies details such as market drivers, restraints, opportunities, key players, and current trends. Porter’s five force model is utilized in the report to study feasibility of new projects. With SWOT analysis, the feasibility of new products is studied for all the leading players in the Asia Pacific baby drinks market. A competitive analysis of the Asia Pacific baby drinks market is conducted for the report by considering new baby drinks introduced by the leading players and the new entrants.
Overview of the Asia Pacific Baby Drinks Market
The Asia Pacific baby drinks market is expected to rise from US$10.49 bn in 2013 to US$18.29 bn by 2020, expanding at a 7.90% CAGR during the period from 2014 to 2020. The Asia Pacific baby drinks market is predicted to undergo various changes and innovations as the leading players are introducing new baby drinks in the years to come. The increase in the number of working women and busy lifestyles will boost the Asia Pacific baby drinks market. Infant formula is commonly used as a substitute to breast milk. Recommendations by pediatricians, a preference towards baby drinks owing to busy lifestyles, and the availability of various flavors in nutritional baby drinks are predicted to propel the Asia Pacific baby drinks market in the coming few years.
However, the demand for baby juice is expected to decrease due to its high sugar content. As baby juices are not easily available everywhere, they carry low penetration rate. However, increasing varieties of baby drinks, the growing trend of health and wellness, and constant promotions by the leading companies are some of the factors expected to drive the Asia Pacific baby drinks market in the years to come.
The Asia Pacific baby drinks market is divided into India, China, Australia, Japan, South Korea, and Rest of Asia Pacific. The demand for baby drinks is expected to be the maximum in India. Conscious efforts taken by the leading companies to provide baby drinks with high nutrient content and the growing preference towards branded baby drinks is driving the Asia Pacific baby drinks market.
Companies mentioned in the research report
Some of the leading companies in the Asia Pacific baby drinks market are Nestle S.A., Nutricia, and Heinz Co.
Key segments of the Baby Drinks Market
Asia Pacific Baby Drinks Market: By Type
- Infant Formula
- Baby Juice
- Ready to drink
Major regions analyzed under this research report are:
- North America
- Asia Pacific
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments