Get In Touch

The demand for baby cribs and cots have escalated significantly, especially in the developing economies. Parents are considering such products which can be used for multiple purposes and such that it would be easy on their spending capacity as well. The demand for such products has risen in the past few years due to the rising demand for a better lifestyle among the consumers. Due to this factor, the manufacturers operating in this industry have engaged themselves in research and development activities to bring out baby cribs and cots with changeable mattress levels and products that can convert to toddler beds in order to house the baby as it grows. Further, the companies are also focusing engaging on adding several functionality and features in baby cribs and cots such as wheels for mobility, side rails which prevents the baby from falling over, extended sleeping area and various others. Further, owing to the rising demand for such products, the manufacturers are also focusing on developing eco friendly products which are made from raw materials such as non toxic paints and sustainable woods which do not have any adverse effects on the baby.

Demand for a better lifestyle is one of the key factors responsible for the growth of the baby cribs and cots market at present, especially in the developing economies. The consumers in the developing countries have rapidly adopted the western culture and have altered their lifestyle accordingly. This, coupled with the rising birth rates has fuelled the demand for baby cribs and cots have complemented to the growth of this market. Further, the market is also driven the increasing consumer awareness about eco friendly products made from sustainable wood and non toxic paints which does not have any adverse effects on the baby.

However, the market is barred by low penetration rate of such products in the under developed economies. Due to economic instability in majority of the countries, the manufacturers are finding it difficult in penetrating these countries for expansion opportunities. Further, low purchasing power of the consumers residing in these countries is another factor hindering the growth of this market. For instance, countries such as Niger, Uganda, Somalia, and Mali among others have recorded a higher birth rate averaged at 42 births per 100 populations in 2016. Consequently, the lifestyle of the consumers residing in these regions is not as advanced as compared to the developed countries. Weak purchasing power of the consumers, and lack of awareness about the facilities implemented for baby care are some of the few factors hindering the growth of the baby cribs and cots market in these countries where the birth rate is significantly high.

However, potential mergers and acquisitions, product innovations, joint ventures and partnerships are suitable expansion opportunities for the manufacturers of baby cribs and cots, thus resulting in a steady growth of the market in the future.

Based on types, the market has been classified into convertible cribs and cots, multi-purpose cribs and cots, standard cribs and cots and portable cribs and cots. Convertible cribs and cots accounted for the dominant share in 2016 and are expected to continue its trend throughout the forecast period. Such cribs and cots are preferred owing to their flexibility and their ability to transform into multiple forms of furniture, thus offering high utility.

Based on design, the market has been classified into traditional, contemporary and modern style. Traditional baby cribs and cots are expected to lead the market throughout the forecast period. Key factors influencing the growth of this segment includes a high sense of quality as most of the traditional cots come with polished or dark wood and constitute of detailed carvings as well.

Based on channels, the market is segmented into supermarkets and hypermarkets, online channels and specialty stores. Specialty stores represent a fair chunk of the market owing to greater product variety.

Geographically, Europe represented the largest market in 2016 on account of increased spending on premium baby cribs and cots which majorly come from come from consumers falling in the high income group. Further, consumers in the region are not price sensitive and spend high amounts of money on premium quality of cots and cribs

Some of the major players operating in this field include Goodbaby, Delta Children, Strokraft, MDB and Solver Cross among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market  

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Baby Cribs Cots Market

Pre Book