Avocados are considered as a high vitamin source and has usefulness in different dishes. Avocado consumption has increased in different markets across the globe, much of the consumption of avocado and avocado puree is due to the consumer’s perception that it is a healthy food. A high share of demand in the avocado puree market is observed in the markets of U.S, Canada and Japan. Avocado puree is prepared from fresh avocado processing and converting the fruit into a slurry of fruit with slightly less consistency as of paste. Avocado puree is used for preparation of guacamole (an avocado-based dip), avocado and mixed fruit beverages, and baby food. Demand for puree has been augmented with the rise in demand for fruit flavors and healthy food consumption. Smoothie boom in the developed countries has had a positive impact in the market for fruit purees and the demand from fast food chains is estimate to be on a continuous growth.
Avocado Puree Market Segmentation
The U.S. is the top export market for avocados from Mexico, consuming as high as 70 percent of Mexican exports. Market in Japan and Canada represents a relative low share but a growing demand. Avocado puree exports are a very small fraction when compared to fresh avocados and this puree is sold to the U.S., Europe, the Middle East, and Asia. Australian consumption for avocado and avocado puree has also grown, with linear increase in production, the consumption has grown to an estimated value of 3 kg per capita. Mexico is the largest supplier of avocado puree but market in China has also grown. Imports for avocado and avocado puree has increased as China represents a vast consumer base making them one of the largest importers. Asian countries such as Malaysia, Japan and South Korea are some of the attractive markets for this fruit puree. Major suppliers such as Mexico and Peru, frozen avocado puree has been widely distributed because it is used as a raw material in various processes, both cosmetic and edible.
Avocado puree is segmented on the basis of source and end use. Based on the source Avocado puree is segmented as organic Avocado puree and conventional Avocado puree.
On the basis of end use, Avocado puree is segmented as; infant food, beverages, bakery & snacks, ice-cream & yoghurt, dressings and sauces and others.
Avocado Puree market Global Market Trends and Market Drivers:
The depreciation of the peso against the dollar has helped international sales in general, international prices increased during 2016 as the transition of marketing years resulted in lower volumes of avocado being harvested and consequently lower volumes of avocado exports.
Organic trends have widely picked up and has been on an exponential growth with more and more consumers demanding organic fruits and use of organic fruit by manufacturers of beverage and baby food. A positive market growth for organic fruit puree is highly likely. Non-GMO trend is also evident in certain parts of the world and the concerns for food safety has risen. Consumers want the fruit to be fresh and natural, and also the products made out of it to serve on the same lines. By fresh and natural, most consumers indicate free from chemicals and grown completely in its naturalistic way. This opens many opportunistic doors for both manufacturers and buyers of avocado puree to expand in this white space.
Avocado Puree Market Key Players:
A rise in demand for different flavors and healthy fruits in Europe has shown great potential for market growth and some of the major puree suppliers in the European region have reported major increase in demand from local end-product manufacturers. Some of the key manufacturers of avocado puree include; Dohler GmbH, KUO Group, Stonehill Produce, Grupo Freza, S.A. C.V. among others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.