The windshield washer fluid, also known as wiper fluid, is primarily utilized to clean the windshield of the vehicle. Windshield washer fluid clears salt, dirt, insects, and dust, as well as snow from the windshield of the car. The wiper fluid is highly inflammable and hence, it is kept in a separate cabinet or secure room in order to avoid accidents. Furthermore, a closed container and proper ventilation system is required to use of the wiper fluid. Different types of wiper fluids according to the application, such as anti-freeze windshield washer fluid and water-repellent windshield washer fluid.

North America and Europe experience considerable snow fall in winter, which affects the visibility of drivers. Not all types of windshield wiper fluids are effective to remove snow and hence, the demand for specific windshield wiper fluid is high in these regions. This, in turn, is anticipated to propel the global windshield wiper fluid market for automotive during the forecast period. Furthermore, increase in vehicle production due to rapid industrialization and expansion of the e-commerce industry are likely to offer significant opportunities to the global windshield wiper fluid market during the forecast period. Characteristics such as grease elimination, removal of dirt and mud, visibility improvement, fast drying ability coupled with consumer focus on vehicle maintenance and safety are likely to propel the windshield wiper fluid market for automotive during the forecast period.

The global windshield washer fluid market for automotive can be segmented based on type, end-use, vehicle type, and region. Based on type, the windshield washer fluid market for automotive can be classified into anti-freeze windshield washer fluid, water-repellent windshield washer fluid, bug-repellent windshield washer fluid, de-ice windshield washer fluid, and other. Regular windshield wiper fluid is unable to clean the windshield properly in snow and hence, a dedicated formulated windshield wiper fluid is required. Demand for de-ice windshield washer fluid is likely to rise in North America and Europe owing to the severe winters experienced in these regions.

In terms of end-use, the windshield washer fluid market for automotive can be segregated into maintenance shop and personal. Several consumers prefer to maintenance shops to maintain their vehicles and hence, the demand for windshield wiper fluid is likely to be high in maintenance shops.

In terms of vehicle type, the windshield washer fluid market for automotive can be bifurcated into passenger vehicle and commercial vehicle. The passenger vehicle segment is anticipated to dominate the windshield wiper fluid market for automotive during the forecast period. Production of passenger vehicles is rising owing to increase in per capita income, availability of loan at a lower interest rate, and rapid urbanization. Furthermore, increase in usage of commercial vehicles in the e-commerce industry is likely to propel the commercial vehicle segment, which in turn is likely boost the windshield washer fluid market for automotive during the forecast period.

In terms of region, the windshield washer fluid market for automotive can be classified into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The market in Asia Pacific is estimated to expand significantly during the forecast period. Presence of major automotive manufacturers along with an increase in awareness about vehicle maintenance is likely to propel the windshield washer fluid market for automotive during the forecast period.

Key players operating in the windshield washer fluid market for automotive are Nemco Lubricants, SPLASH Products Inc., ADVANCE PETROCHEMICALS LTD., and PROFLEET.

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Automotive Windshield Washer Fluid Market

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