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Automotive seat ventilation is an advanced feature which is built in the car seat to direct air to the occupant through the seat for enhanced comfort, particularly in warm weather conditions and long journeys. The chief benefits associated with automotive ventilated seats include, reduction of seat temperature when vehicle is parked in the sun and drying any moisture or sweat between the seat and the occupant. These seats function through several fans attached in the backrest and seat cushion. Automotive ventilated seating systems are a common feature in luxury and premium segment cars. However, at present automakers are focusing on offering these systems to mid-segment and even entry level vehicles. There are many automobiles which offer different fan speeds in the seat ventilation. Ventilated seats are capable of co-existing and functioning with other types of vehicle seat luxuries such as massage seats, cooled seats and powered seats.

The global automotive ventilated seats market is characterized by the presence of some established players who are catering to the increasing number of customers who have a preference towards convenience systems and vehicle security. The developed and dominant automotive economies such as Japan, North America and Europe are witnessing high adoption rated of automotive ventilated seats as they focus on convenient systems in vehicles, comfort and safety. Additionally, the automotive industry is strictly governed by stringent standards and regulations, which are set to further influence and impact the popularity of advanced automotive seating systems. The growing preference for ventilated seating in automobiles is been fueled by the well laid roadways network and advancements in the infrastructure technology. The integration of advanced technologies in the rear seat is boosting the luxury quotient, thus driving the demand for seat ventilation; Further, several benefits such as enhanced safety level, comfort level, price reduction and stress reduction are fuelling the customers’ focus towards premium cars, which is in turn boosting the global market growth.

The global automotive ventilated seats market can be segmented on the basis of vehicle type into sedans and SUVs. Sedans accounted for the maximum share of the global market in 2016 and are expected to maintain its dominance throughout the forecast period. One of the major factors responsible for the growth of this segment is the consistent growth in sales of luxury and premium segment vehicles in the developing countries of India and China. The global automotive ventilated seats market can be further classified geographically into North America, Europe, Asia Pacific, South America and Middle East and Africa. Among these regions, North America held the highest share of the global market in 2016 and is set it witness steady growth during the forecast period. The growth of automotive ventilated seats market in this region is expected to be triggered by the increasingly growing presence of a lucrative luxury car market in North America.

The global automotive ventilated seat system market is diversified and highly competitive, owing to the presence of several international and regional players across the globe. Some of the key factors contributing to the growing competition in the global market are improvements in fuel efficiency and a shift of the automotive industry towards vehicle downsizing. The report provides the market share analysis of the key industry participants operating in the industry. The global market comprises a considerable number of manufacturers. These players have been exhaustively profiled and their business overview, financial overview, business strategies and recent developments have been covered under the purview of the report. Some of the major players operating in the global automotive ventilated seats market include Faurecia, ebm-papst, TS TECH CO., LTD., Gentherm Incorporated and Toyota Boshoku Corporation among others. Other prominent vendors operating in the market are DURA Automotive Systems, Magna International and Lear Corporation.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Ventilated Seats Market

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