In the past 30 years, the automotive industry has changed dramatically. The former, purely mechanical systems have been replaced by a combination of mechanical and electronic devices. Increasing safety systems, not only passive safety e.g. seat belts, but mainly by electronic such as air bags, anti-lock braking systems (ABS), electronic stability control (ECS), blind spot detection (BSD), adaptive cruise control (ACC) and lane change assist (LCA) among others. Among the increasing number of electronics in cars, data communication networks are penetrating into cars as well. Transceivers are used to receive and send both digital signals between various electronic devices to communicate with the main electronic control unit (ECU) of the car. Controlled area network (CAN) was the first developed communication network to be deployed in a car.
The use of radar technologies in automotive applications has been growing steadily over the last ten years. Hence many of microwave components suppliers of adaptive cruise control parts have led to learn how to address the automotive market from the design process through to production line operation. The principle of radar is to use echo and Doppler shift to measure distance and relative speed. If a microwave signal is transmitted from a transmitter as short burst, it moves away at the speed of light until it hits a target and it then reflected back to the receiver (sited next to the transmitter. With the increasing usage of electronic devices in a car, the demand for communication between these electronic devices is also increasing. Thus the above reason in turn is helping the market for automotive transceivers to grow during the forecasted period from 2016 – 2024.
There are basically three types of network architecture deployed in a car communication system, they are controller area network (CAN), local interconnect network (LIN) and FlexRay protocol-based bus system. With the increase of data exchange between electronic control units (ECUs) in modern cars, network architecture in-vehicle grows even strong. Different operating requirement by multiple network designs are now common, with local interconnect network (LIN) bus networks handling low speed up to 20kbit/s data exchange and 1Mbits/s of medium CAN bus networks handling is possible now. The FlexRay bus architecture system is now being adopted by car manufacturers communicating in-vehicle applications requiring failsafe, very fast data rates and even real-time transmission.
The major drivers of automotive transceivers market are growing numbers of electronic devices in a car to add passenger safety features and driver assistance systems. Even connected cars concept and other electronic devices present in the car that need to coordinate with the electronic control unit (ECU) is helping the growth of automotive transceivers market during the forecasted period.
However availability of more better and advanced technologies such as microarray and high throughput whole genome sequencing is acting as the major restraints of the in-situ hybridization market globally.
The automotive transceivers market can be distinguished by network architecture and application. In the network architecture outlook, there are generally categorized as; controller area network (CAN), local interconnect network (LIN) and FlexRay protocol-based bus system. Controller area network (CAN) is estimated to be the largest network architecture segment in the automotive transceivers market. In the application outlook it could be categorized as body control, safety systems, powertrain, driver information and others segment.
The global automotive transceivers market is divided into North America, Europe, Asia Pacific and Rest of the World. Europe led the automotive transceivers market followed by Asia Pacific, North America and Rest of the World.
The major players in this industry are Infineon technologies (Germany), NXP Semiconductors N.V. (Netherlands.), Texas Instruments Inc.(U.S.), Toshiba Corporation (Japan.), Robert Bosch GmbH (Germany), Cypress Semiconductors (U.S.) and Broadcom Corporation (U.S.) among others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.