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Automotive traction control system helps the vehicle in maintaining proper torque between the surface and its wheels. It prevents wheel spinning that occurs due to acceleration. The torque to be transmitted to the wheels, is determined by coefficient of friction available between tire and road surface. If the torque from engine exceeds the measured value, the wheels of the vehicle are likely to spin, resulting in the loss of valuable power. Wheel spinning leads to loss of the driver’s hold on the steering, and consequently to the slipping of the vehicle coupled with loss of power and uncontrolled cruising. Traction control system consists of sensors such as vehicle speed sensors, engine throttle position sensors, battery level sensors, and stop light sensors. Processing unit of traction control system includes electronic control unit (ECU) and engine control modulator (ECM). Based on inputs received from the sensors, the processing unit undertakes the required actions in order to reduce the torque of the engine. Actions taken by the processing unit include suppressing the spark to one or more cylinders, reducing fuel supply, applying brake to one or more wheels, and closing of the throttle.

Safety is of paramount importance in vehicles and it is ensured by the advanced safety systems such as traction control system. Acceleration results in spinning of wheels in slippery surfaces, or while cornering the vehicle, or hard acceleration leading to uncontrolled cruising of the vehicle, slipping of the vehicle, tire wear, and loss of engine power. It can result in injury to the passengers and damage of the vehicle. Therefore, traction control system is mandatory in all vehicles from the safety point of view. It is an integral part of Formula One cars and other racing cars.

However, as the traction control system is electronically operated, there are chances of malfunctioning of the components. This poses a restraint to the traction control system market. Four-wheel drive is an alternative to traction control system, however, it increases the weight of the vehicle as it needs to be carried along all the time, irrespective of it being used or not. Therefore, nowadays traction control system is preferred to it.

The automotive traction control market can be segmented based on vehicle, technology, operation, and geography. In terms of vehicle, the automotive traction control system market can be classified into passenger vehicles (PVs), light commercial vehicles (LCVs) and heavy commercial vehicles (HCVs). All types of vehicles are installed with traction control system, either as add-on option or as an integral part. In terms of technology, the automotive traction control system market can be divided into self-learning system and non-self-learning system. The non-self-learning system compares the rate of acceleration of crank shaft with a fixed value, known as threshold. If the engine torque exceeds that of required it reduces the speed of engine. In a self-learning system, the value of threshold is not fixed. It gets updated for about 20 times per second based on the average of measured value.

In terms of operation, the automotive traction control system market can be categorized into mechanical system, hydraulic system, and electric system. In mechanical system, speed and torque adjustment is done through mechanical means. Hydraulic system uses oil to operate the components for adjusting the speed and torque of the engine. Electric system is operated through electronic components.

Based on geography, the automotive traction control system market can be segmented into North America, Asia Pacific, Europe, Middle East & South Africa, and the Rest of the World. Asia Pacific is a large market for automotive, where demands for safety systems such as traction control system is at its peak. Automation in vehicles such as driverless cars has boosted the demand for automotive safety systems in the developed regions such as North America and Europe.

Electronic system are required to be reliable and accurate. Therefore, well-established manufacturers of electronic systems are preferred by the consumers. Key players in the automotive traction control system market are Robert Bosch GmbH, Continental AG, IAV automotive engineers, Mahle group, ZYNP international, Cummins Inc,  Slinger manufacturing, Federal-Mogul corporation, BMW Motorrad, and Ducati motor.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Traction Control System Market

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