Automotive Touchpad: Introduction
- Automotive touchpad is a device to control the input position in vehicle. By sensing the user’s finger movement, the touchpad provides input to the system. Touchpad in the vehicle enables the driver to communicate with the vehicle’s audio, radio, phone, or navigation system, which in turn helps reduce distraction of the driver.
Key Drivers of Automotive Touchpad Market
- Rise in demand for luxury vehicles across the globe is likely to boost the automotive touchpad market. Rising consumer trend toward comfort and safety features in vehicles is likely to increase the penetration of electronic systems in vehicles across the globe. Increase in demand for advance drive assist systems in vehicles is also driving the automotive touchpad market across the globe.
- Rise in per capita income and buying power of consumers across the globe is likely to further fuel the demand for premium features in vehicles. Rise in demand for entertainment systems in vehicles, including music system and navigation system, is estimated to propel the demand for touchpad across the globe. Introduction to connected vehicles across the globe is also projected to boost the automotive touchpad market. Increase in technological advancements in vehicles to enhance comfort features in vehicles is likely to boost the demand for touchpad in vehicles. Wide spread of the pandemic across the globe is prompting consumer to buy new vehicles, which in turn is likely to increase vehicle sales across the globe and consequently, boost the automotive touchpad market across the globe.
Europe & Asia Pacific to hold significant share of global Automotive Touchpad Market
- Europe is projected to account for a major share of the global automotive touchpad market due to a rise in the demand for connected and autonomous vehicles in the region. Europe has presence of major original equipment manufacturers as well as tier-1 suppliers, including Robert Bosch GmbH and Continental AG and who have major facilities that undertake research & development on the touchpad, which is likely to propel the automotive touchpad market across the Europe
- Followed by Europe, Asia Pacific is projected to hold a significant share of the global automotive touchpad market due to an increase in sale of luxury vehicles across the region. Adoption of connected vehicle technologies and increase in sale of luxury vehicles across China, India, and Japan are anticipated to propel the automotive touchpad market across Asia Pacific.
Key Players Operating in Automotive Touchpad Market
The automotive touchpad market is expanding consistently, as a large number of players operate in the market. A few of the key players operating in the automotive touchpad market are:
- Robert Bosch GmbH
- Continental AG
- Panasonic Corporation
- Visteon Corporation
- Preh GmbH
- Synaptics
- Microchip Technologies Inc.
- ZF Friedrichshafen AG
- Apple Inc.
- Infineon AG
- Qualcomm
- Silicon Labs
- MACOM
Global Automotive Touchpad Market: Research Scope
Global Automotive Touchpad Market, by Type
- Capacitive Touchpad
- Resistive Touchpad
- Projected Capacitive
- Surface Acoustic Wave (SAW) Touchpad
- Others
Global Automotive Touchpad Market, by Vehicle Type
- Passenger Vehicle
- Light Commercial Vehicle
- Heavy Duty Truck
- Bus & Coach
Global Automotive Touchpad Market, by Operation
Global Automotive Touchpad Market, by Sales Channel
Global Automotive Touchpad Market, by Region
- North America
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Nordic Region
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- ASEAN
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
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