Split-view camera feature can be considered as an advanced safety feature in an automobile, which helps in having a view of any obstacles or traffic that obstruct the car’s path from the side, behind pr ahead of the car. Split-view makes use of real time video feeds from the wide angle lens cameras in the tailgate and griller. This enables the drivers to detect any obstacle approaching the vehicle straight on or from the side.

One of the key trends observed in the global automotive split-view camera module market is the development of automotive split-view cameras which offer a 180 degree view. The conventional rear-view cameras that are used in automobiles generally cover a 130 degree angle that does not detect the approaching obstacles at blind junctions. Thus, auto vendors are set to offer automobiles equipped with split-view cameras offering 180 degree viewing angle which would help driving easily spot approaching pedestrians, obstacle or vehicles using tri-panel display. The global automotive split-view camera module market is being primarily driven by increased safety awareness among customers and stringent regulations across the globe regarding vehicular safety. Customers are showing inclination towards vehicles with advanced safety features, owing to which electronic equipment such as cameras, sensors and radars are being increasingly installed, even in entry-level vehicles.

The global automotive split-view camera module market can be segmented on the basis of vehicle type and geography. The market can be bifurcated on the basis of vehicle type into passenger vehicles and commercial vehicles. Passenger vehicles segment held the highest share of the global market in 2016 and is expected to maintain its dominance throughout the forecast period. The need for enhanced safety and comfort has resulted in the growing adoption and popularity of advanced driver assistance systems and adaptive cruise control.

Moreover, the demand for blind sport detection systems in passenger vehicles is expected to increase during the forecast period, thereby fueling the demand for split-view cameras as the installation of these cameras are required to enable detection. The global automotive split-view camera module market can be further classified geographically into North America, Europe, Asia Pacific, South America and Middle East and Africa. Europe acquired the largest share of the global market in 2016 but the Americas are expected to account for the major market share globally by the end of the forecast period. The growth of the automotive split-view camera module market in Americas is expected to be driven by the rising adoption of mid-segment and luxury vehicles coupled with the introduction of stringent government regulations mandating the installation of back-up cameras.

There is a presence of a few international players in the global automotive split-view camera module market. The market is set to grow at a rapid pace in the coming years, fueled by the focus of auto makers to use safety systems as a differentiating factor in their product portfolio, from the competitors. This is also expected to intensify the competition in the global market in the coming years, with the emergence of domestic players in several regions which would pose a stiff competition to the global players. The report provides the market share analysis of the key industry participants operating in the industry. The global market comprises a considerable number of manufacturers. These players have been exhaustively profiled and their business overview, financial overview, business strategies and recent developments have been covered under the purview of the report.

Some of the major players operating in the global automotive split-view camera module market include Robert Bosch GmbH, Ford Motor Company, Ambarella, Inc., Continental AG, and Clarion Co., Ltd. among others. Other prominent vendors operating in the market are Delphi Automotive, Nissan Motor Company Ltd., MapmyIndia, Valeo, Rear View Safety and Rosco Vision Systems.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Split View Camera Module Market

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