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Technological innovations in automobile industry is continuously resulting into adding new features to the automobiles to reduce road accidents and increase driving safety. Increasing number of fast moving vehicles on the road and development of highways and expressways is driving the need for safety systems such as smart seating systems, lane departure warning system, among others. The appearance of next generation seating system, also known as the smart seating offers an expedient driving experience for the driver as well as passenger. These systems are devised to offer a comfort area while driving. It does so by the integration of a variety of factors including adaptive positioning, behavioral dynamics, and personalization requirements. The seat material is primarily made up of smart textiles which has the ability to measure various physiological characteristics including the breathing rate and heart rate and. smart seating systems are programmed to sense signs of exhaustion in the person (especially drivers) and alerts the driver promptly thereby preventing a huge number of road accidents each year.

The global automotive smart seating systems market is likely to experience a double digit growth during the forecast period. Over speeding and fatigue are one of the main causes for road fatalities. The use of smart seating systems curb unnecessary speed, and alerts the driver, thereby curtailing road accidents. The United Nations’ Agenda for Sustainable Development set a target to decrease the number of injuries and deaths from road traffic by fifty percent by the year 2020. If automotive smart seating system is integrated with efficient ADAS systems including anti-collision systems, they will have the ability to curb road accidents by limiting vehicle speeds. This will, in turn, boost the growth of the smart seating systems market during 2016 to 2025.

According to a report published in the World Health Organization in 2016, Around 20-50 million people suffer from non-fatal injuries in road crashes in the world per year, and it has been proved that with the usage of the right safety systems, this number can be successfully brought down. Increasing road accidents along with growing awareness about road safety are likely to drive the growth of the global smart seating systems market. Furthermore, increasing demand for automobile and stringent regulatory policies in regard to road safety as well as obligatory use of warning system are anticipated to fuel the demand for smart seating systems in the coming years. Nonetheless, integration of smart seating systems may increase the overall cost of the vehicle. Hence, this may act as a restraining factor for the growth of the overall market.

The global automotive smart seating systems market can be segmented on the basis of end user and region. The market can be divided on the basis of end user into original equipment manufacturer (OEM) and aftermarket. The OEM segment is likely to constitute the major share of the global smart seating systems market. The global smart seating systems market can be segmented into five regions namely North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Europe is likely to account for the maximum share in the global automotive smart seating systems market.  Stringent regulatory framework, rising demand for automobiles with advanced safety features such as smart seating systems, lane warning system, and power-assisted steering are some of the factors that are likely to boost the growth of the market in this region over the forecast period.

The global automotive smart seating systems market is categorized by the presence of a limited number of players as well as regional vendors. Regions such as Europe and North America consists of many players that operate globally and locally. Some of the major players operating in the global automotive smart seating systems market are Johnson Controls, Magna International, Faurecia, Lear, Continental, and DURA Automotive Systems.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Smart Seating Systems Market

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