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An automotive seat heater is a heating element placed under the seat cushion to heat the seat in a vehicle and provide comfort to the occupant. The seat heater allows the driver to regulate the temperature of the seat. It primarily consists of a heating element, relay, thermostat, and a resistor.

Increase in disposable income of consumers and demand for luxurious lifestyle are driving the global automotive seat heater market. Global economic growth has fueled the demand for luxury vehicles, which in turn is driving the adoption of seat heaters in luxury vehicles. This, in turn, is fueling the demand for automotive seat heaters. High penetration of passenger vehicles in Europe is fueling the automotive seat heater market in the region. Europe experiences cold winters and witnesses high consumer affordability; hence, the region is an attractive market for automotive seat heaters. High sales of premium vehicles in North America is also a major driver of the seat heater market in the region. Carbon fiber seat heaters are increasingly being used due to their safety and heat dissipating capabilities. The carbon fiber panel can also be customized according to individual seat requirement, which is not possible in case of wire panels. The woven structure of carbon fiber ensures that the heaters do not tear apart and hence, minimizes the failure of seat heaters, which is likely to cause severe burns to passengers in certain cases. Carbon fiber provides good strength with flexibility and hence, can be tailored into varied trim sizes.

Demand for seat heater is restricted to cold regions only; however, climate control seats, as featured in several vehicles currently, contain the option of both ventilation and heating in order to provide cooling and heating as per the climate. Ventilation feature in conjunction with heating as a climate controlled seat is expected to boost the seat heater market and make the utilization of automotive seat heaters as standard in all vehicles.

The global automotive seat heater market can be classified based on heater type, vehicle type, sales channel, and region. Based on heater type, the automotive seat heater market can be segmented into carbon fiber heater and composite fiber heater. The carbon fiber heater segment is anticipated to expand at a high growth rate during the forecast period due to its safety advantage, strength, and flexibility.

In terms of vehicle type, the automotive seat heater market can be classified into passenger vehicle, light commercial vehicle, and heavy commercial vehicle. Rising vehicle production in China and Japan is anticipated to drive the demand for automotive seat heaters in these countries and thus, boost the market in Asia Pacific. The light commercial vehicle segment is anticipated to hold a significant share of the market in North America due to the high preference for light commercial vehicles in the region.

Based on sales channel, the automotive seat heater market can be segmented into OEM and aftermarket. Standardization of climate control seats in several vehicles is boosting the OEM segment of the automotive seat heater market.

In terms of region, the automotive seat heaters market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Europe & North America are mature markets for automotive seat heater. Asia Pacific is anticipated to gain share in the global market owing to rising consumer affordability and demand for luxury in the region.

Key players operating in automotive seat heater market include Gentherm Incorporated, Continental AG, Kongsberg Automotive, Panasonic Corporation, Bauerhin GmbH, and Rostra Precision Controls.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Seat Heater Market

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