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Stringent protocols and policies about vehicle safety and increasing demand for connected car devices and services to increase the demand for over-the-air (OTA) updates market for automotive. Major factors driving the automotive OTA updates market include the increased production of electric vehicles, rising demand for connected car devices, government regulations regarding safety and cyber security of the vehicle, and increasing demand for advanced applications such as telematics and infotainment. Furthermore, the new vehicle safety norms are encouraging automotive manufacturers to protect vehicle data from remote hacking and malfunctioning, which in turn is increase in the demand for automotive OTA updates market. The non-availability of supporting infrastructure in developing countries is anticipated to hinder the automotive OTA updates market.

The global automotive OTA updates market can be segmented based on technology, application, vehicle, electric vehicle, and region. In terms of technology, the automotive OTA updates market can be divided into firmware over-the-air (FOTA), and software over-the-air (SOTA). Based on application, the automotive OTA updates market can be classified into electronic control unit, telematics control unit, infotainment, and safety & security. The telematics control unit segment is anticipated expand during the forecast period due to the increase in number of telecommunication applications. Several automotive manufacturers are offering telematics control unit as a standard device in their vehicles. Automotive manufacturers such as General Motors, Mercedes Benz, BMW, and Volkswagen AG provide the telematics control unit in their passenger car models.

Furthermore, the telematics control unit is expected to help automotive companies to examine the frequently occurring problems within a vehicle, which in turn is likely to be rectified in the new products. The updates in telematics control unit applications and real-time data analytics are estimated to drive the telematics control unit application segment of the automotive OTA updates market. Based on vehicle, the automotive OTA updates market can be divided into passenger vehicle, light commercial vehicle, and heavy commercial vehicle. The passenger vehicle segment is estimated to expand significantly during the forecast period due to the rise in income level and significant difference in the average amount of money spent on automobile safety and security for personal use vehicle. In terms of electric vehicle, the automotive OTA updates market can be segregated into battery vehicle, hybrid electric vehicle, and plug-in hybrid electric vehicle. Continuous promotion and support by the government in the usage of green energy is expected to drive the electrical vehicle segment during the forecast period. The hybrid electric vehicles segmented accounted for a higher share of the global market as compared to battery electric vehicle and plug-in hybrid electric vehicle segments.

Based on geography, the global automotive OTA updates market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America is projected to hold a significant share of the automotive OTA updates market during the forecast period. Expansion of the market in the region can be attributed to various factors such as increasing number of connected car devices in vehicles, rise in production of electric vehicles, and frequent infotainment & telematics services updates. Moreover, strategic alliances between automotive manufacturers and non-automotive companies, exceptional communication infrastructure, and government regulations for vehicle data security are expected to increase in demand for OTA updates market in the region.

Key players operating in the global automotive OTA updates market are Robert Bosch Gmbh, Continental Ag, Apple Inc., Harman International Industries Inc., ATS Advanced Telematic Systems Gmbh, Google Inc., Blackberry Limited, and Nvidia Corporation.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Ota Updates Market

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