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Automotive Onboard Charger Market: Introduction

The automotive industry is witnessing a paradigm shift in terms of technology, as battery-operated vehicles are now being preferred over ICE (Internal Combustion Engine) vehicles. The cost of maintenance of an ICE vehicle is high as compared to an electric-powered vehicle. Automotive on-board charger is used to charge batteries of electric vehicles (EVs) and hybrid electric vehicles (HEVs). The charger system converts the AC input from the power grid to a DC input for charging the battery.

Global Automotive Onboard Charger Market: Competition Landscape

Infineon Technologies AG

Infineon Technologies AG was established in 1999 and is headquartered in Neubiberg, Germany. The company operates through its four business divisions: Automotive, Power Management & Multimarket, Industrial Power Control, and Digital Security Solutions. The company offers various products and services that include communication ICs, microcontrollers, power electronics, and ESD Protection Diodes. The company has over 40,100 employees across the globe.


STMicroelectronics was founded in 1957 and is headquartered in Geneva, Switzerland. The company provides products and services to various industries, including automotive, communication equipment, IT, and others. It manufactures products such as integrated circuits for specific applications, memory (including EEPROM), transistors, microcontrollers, smartcards, etc.

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Analog Devices, Inc.

Analog Devices, Inc. was founded in 1965 and is headquartered in Cambridge, Massachusetts, the U.S. The company manufactures and supplies semiconductors specializing in data conversion, power management technology, and signal processing. The company provides its product and services to industries such as aerospace and defense, automotive, building technology, communications, consumer, data center, energy, healthcare, industrial automation, instrumentation & measurement, and security & surveillance. It offers various products and services such as 3D Time of Flight (3D ToF), Cyber Security, GaN (Gallium Nitride), Internet of Things (IoT), LIDAR, MEMS Switch, Precision Sensor Interface, RF Solutions, RadioVerse, and SmartMesh.

Global Automotive Onboard Charger Market: Dynamics

Increase in Demand for Electric and Autonomous Vehicles

The demand for electric and autonomous vehicles has been rising, owing to environmental concerns and changing norms enacted by governments regarding petrol and diesel operated vehicles. The cost of fuel (combustible/conventional fuel) used in ICE vehicles is high, while the cost of fuel of EV is low (electricity) depending on the location and charging unit used. Subsidies provided by governments on the purchase of EVs, along with rise in prices of conventional fuels are driving the demand for electric vehicles. Germany, India, Japan, China, and other countries are promoting the adoption of electric vehicles.

Furthermore, these countries have announced a ban on diesel vehicles in the past few years. Electric vehicles are equipped with latest and improved technologies, which is a major reason that is projected to propel the demand for automotive onboard chargers during the forecast period. Autonomous vehicles offer several features, such lane assist and vehicle distance recognition as standard. These features are available in all basic models of autonomous vehicles. These vehicles are equipped with latest technologies to provide and share real-time information with other vehicles, which can reduce road fatalities and accidents.

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Global Automotive Onboard Charger Market: Segmentation

The global automotive onboard charger market can be segmented based on:

  • Power Output
  • Propulsion Type
  • Vehicle Type

Global Automotive Onboard Charger Market, by Power Output

In terms of power output, the global automotive onboard charger market can be divided into:

  • Less than 10 KW
  • 10 KW–20 KW
  • More than 20 KW

Global Automotive Onboard Charger Market, by Propulsion Type

Based on propulsion type, the global automotive onboard charger market can be bifurcated into:

  • PHEV
  • BEV

Global Automotive Onboard Charger Market, by Vehicle Type

On the basis of vehicle type, the global automotive onboard charger market can be classified into:

  • Passenger Vehicle
  • Commercial Vehicle

The report on the global automotive onboard charger market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

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Automotive Onboard Charger Market

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