Introduction:

Automotive NVH materials are called as automotive Noise, Vibration and harshness (NVH) materials which are used to reduced or control the sound and vibration of the vehicles particularly cars and trucks. Interior NVH is the noise and vibration experienced by occupants whereas exterior NVH is concerned with the noise radiated by vehicle. The increase in demand to reduce the noise and vibration in order provide comfort to user and government initiative to make safer and quieter vehicles followed by rise in sales of automotive vehicles drives the demand for automotive NVH materials market.

Automotive NVH Materials Market: Segmentation

Based on materials type, automotive NVH materials can be segmented into rubbers, engineering resins, molded foam and others. Rubbers type accounted for major share of the NVH market and is likely to remain the dominant material type during the forecast period. Rubber based materials are easy to manufacturer and easily replaceable. Also they provide ideal noise insulation and vibration damping. Rubbers have high density due to which they are widely accepted as sound absorbing material in automotive industry.

Based on vehicle type, automotive NVH materials are segmented into passenger cars, Light Commercial Vehicles (LCV) and Heavy Commercial Vehicles (HCV).Passenger cars accounted for prominent share in the NVH materials market and likely to remain the dominant market during the forecast period. Change in lifestyle and increase in middle class income coupled with supporting financial schemes for purchasing cars have contributed the increase in sales of passenger cars especially in developing countries. All these factors has fueled the demand for automotive NVH materials. Also increase in use of electric and hybrid cars in near future due to environmental regulations is also anticipated to drive the demand for automotive NVH materials during the forecast period.

Based on application, automotive NVH materials can be segmented into absorption and insulation. Demand for absorption segment contributed major market for automotive NVH materials in 2016 and likely to remain the dominant market during the forecast period. Absorption in automotive is related to sound and vibration absorption. Automotive manufacturers are designing vehicles in order to give customer comfort and smooth ride. Hence, they are increasing the use of sound and vibration absorption materials in the passenger cars and also in LCV and HCV.

Automotive NVH Materials Market: Region-wise Outlook

Based on region, the automotive NVH materials market can be segregated into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In terms of consumption, Asia Pacific held major share of the automotive NVH materials market in 2016. It is likely to remain the dominant region during the forecast period. Asia Pacific is largest producing and consuming region in automotive. Countries such as China, India and Japan are considered as global automotive hub with presence of large number of automotive and auto component manufacturers. All these are major factors which are anticipated to drive the demand for automotive NVH materials during forecast period. After Asia Pacific, North America is anticipated to held major share during the forecast period. Reviving automotive industry in U.S. and increase in preference towards hybrid cars and electric cars are the major factors which are contributed to drive the NVH materials market in North America. Europe region is also anticipated to grow at moderate rate compared to other regions, whereas Middle East & Africa and Latin America are expected sluggish growth rate owing to political instability in some of the leading countries in these regions

Automotive NVH Materials Market: Key Players

The automotive NVH materials market is fragmented with presence of a large number of manufacturers. Prominent manufacturers of NVH materials includes 3M Company, BASF SE, Borgers AG, The Dow Chemical Company, Mitsui Chemicals Inc. and many others at regional level. 

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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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Below is a snapshot of these quadrants.

1. Customer Experience Map

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

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10. What will be the barrier to entry for new players in the market?

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Automotive Nvh Materials Market

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