Vehicle manufacturers are improving interiors of a car to provide better driving experience for their customers. Manufacturers have been providing analog dials and gauges in the recent past. By providing high definition displays, and colorful system manufacturers reconfigure the interiors of vehicle. A multi-layer display consists of two layers: transparent thin film transistor and normal thin film transistor. The transparent thin film transistor is placed in front of the normal thin film transistor at a specific distance. Both displays can show visuals, which combined can provide depth and a 3D effect. An automotive multi-layer display offers several advantages such as high-end graphics, 3D effect with depth, clear picture quality, and high-tech appearance.
Increase in demand for safety in all types of vehicles for optimized vehicle performance, high adoption of safety systems for comfortable driving experience, and better interiors of vehicle are anticipated to drive the automotive multi-layer display market during the forecast period. Content from rear thin film transistor does not appear very clear as the front thin film transistor is not completely transparent. However, alternative options such as 3D rendering technology and stereoscopic display technology are anticipated to hinder the expansion of the automotive multi-layer display market during the forecast period.
The automotive multi-layer display can be segmented based on type, application, vehicle, component, and region. Based on type, the automotive multi-layer display can be divided into digital display and analog display. A digital display offers several advantages such as design freedom, increased user experience, attractive appearance, and special illumination effect. The digital display segment dominated the overall automotive multi-layer display market and is anticipated to maintain its dominance during the forecast period.
In terms of application, the automotive multi-layer display market can be segmented into speed indicator, fuel indicator, acceleration indicator, heat indicator, and safety indicators. The multi-layer display is widely utilized for indicating the speed of the vehicle. A multi-layer display is also installed to indicate fuel availability in the vehicle. Speed indicator and fuel indicator segments held a major share of the overall automotive multi-layer display market and are anticipated to maintain their dominant positions in the market during the forecast period.
In terms of vehicle, the automotive multi-layer display market can be segmented into passenger vehicle and commercial vehicle. The passenger vehicle segment is further sub-segmented into SUVs, MUVs, sedans, and hatchbacks. SUVs and sedans contain more safety features and other applications such as navigation system, alarm system, and entertainment applications. Sedans and SUVs sub-segments held a major share of the passenger vehicle segment of the overall automotive multi-layer display market, and they are anticipated to maintain their dominance during the forecast period.
In terms of region, the automotive multi-layer display market can be segmented into North America, Europe, Middle East & Africa, and Asia Pacific. Asia Pacific is estimated to be a prominent market for automotive multi-layer display during the forecast period. Increased production of automobiles, higher adoption of advanced technologies in automotive electronics, and rapid increase in number of semi-autonomous and autonomous vehicles are expected to boost the demand for the automotive multi-layer display in this region.
Key players operating in the automotive multi-layer display market are Socionext America Inc., Delphi Automotive LLP, Visteon Corporation, Johnson Controls, PureDepth@Inc, and Varitronix.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.