Seats play an important role in the driver and passenger experience in any vehicle. Vehicle manufacturers are reducing the weight of the vehicle to increase the speed and improve the appearance. The weight of the vehicle interior is likely to reduce with the help of modular seating. This, in turn, drives the automotive modular seating market. Increase in the demand for more comfortable and safer rides is likely to drive the market. Development of various technologies related to seating systems as an active health monitoring system, seat heating systems, and others is projected to propel the automotive modular seating market. Assembling the automotive modular seating in a vehicle is costly affair and require skilled professionals is likely to restrain the modular seating market during the forecast period.
The global automotive modular seating market can be segmented based on technology, vehicle type, vehicle class type, electric vehicle type, sales channel, and region. In terms of technology, the automotive modular seating market can be segregated into smart seating, and two others. Smart seating provide passengers and drivers with comfort, safety, and features such as heated, climate-controlled, and memory seats. These seats are equipped with systems such as pneumatic seats and active health monitoring. Production of vehicles with smart seating is increasing due to the rise in demand for safety and advanced features by consumers in the vehicle industry.
Based on vehicle type, automotive modular seating market can be bifurcated into commercial vehicles and passenger vehicles. The commercial vehicles segment can be further divided into light commercial vehicles and heavy commercial vehicles. Light commercial vehicles are primarily used for logistics and transportation used for small enterprises within the city, while heavy commercial vehicles are employed for the transportation of heavy workload. These also include buses & coaches. The passenger vehicle segment can be sub-segmented into hatchbacks, sedans, and sport utility vehicles (SUVs), and multi utility vehicles (MUVs). The hatchback segment accounted for a major share of the market in 2017. Demand for high clearance vehicles and SUVs and MUVs is anticipated to increase during the forecast period.
Based on vehicle class type, the automotive modular seating market can be segmented into entry-level vehicles, mid-range vehicles, and premium/luxury vehicles. Demand for premium vehicles is increasing.
In terms of electric vehicle type, the automotive modular seating market can be classified into battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and hybrid electric vehicles (HEVs). Various governments across the globe are providing incentives to buy zero emission vehicles to reduce vehicular emission in order to protect the environment, which is estimated to increase the use of battery electric vehicles. Employment of modular seating in these vehicles is expected to drive the market. Based on sales channel, the global automotive modular seating market can be classified into Original Equipment Manufacturing (OEM), Original Equipment Supplier (OES), and aftermarket. The OEM segment is expanding at rapid pace as numerous vehicle manufacturers are providing modular seating along in their vehicles.
Europe was a leading region in the global automotive modular seating market in 2017 owing to larger production of premium vehicles in the region as compared to other regions. The market in North America is anticipated to expand at a considerable pace due to the rise in adoption of these seating in SUVs and MPVs, which are extensively utilized in the region.
Major players operating in the global automotive modular seating market include Adient, Lear Corporation, Brose Fahrzeugteile, Fisher & Company, Faurecia, Continental AG, F.S. Fehrer Automotive, TOYOTA BOSHOKU, GRAMMER, and Magna International.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.
TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.
Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:
Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.
Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.
Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.