Automotive Middleware: Introduction
- Vehicle applications such as braking, ABAS, self-parking, etc., are developed using complex systems and just like a computer or mobile phone, these vehicle applications are built on a standard operating system in the vehicle, which is called middleware. The middleware takes care of providing basic functionality such as communication, memory management, scheduling, and input/output. This eliminates the development overheads of having to take care of these details, allowing complete focus on the application’s specific purpose.
- Currently, automotive middleware is available in two standardized platforms, such as AUTOSAR (Automotive Open System Architecture) Classic, which includes braking, ABS, engine management, wipers, etc.; and AUTOSAR Adaptive for the new generation of powerful vehicle computers required to support future innovations. A new standardized middleware is being built as advanced applications are being developed for infotainment and ADAS systems. It is expected to operate in conjunction with the Classic and Adaptive systems to provide robust and safe solutions, while building on the complexity required for these advanced vehicle functions.
Key Drivers of Global Automotive Middleware Market:
- Adoption of ADAS features in vehicles is one of the primary factors driving the automotive middleware market, as these features ensure improved levels of safety, comfort, and luxury. Governments in various developed and developing countries are focusing on mandating various ADAS and safety features. For instance, both the U.S. and Europe are mandating that all vehicles be equipped with autonomous emergency-braking systems and forward-collision warning by 2020. The main purpose of the software is to communicate autonomously with other devices that are built on standard systems such as middleware. Thus, demand for middleware is estimated to rise at a prominent pace in order to establish communication between the driver and vehicle. The automotive industry is witnessing a rapid evolution of safety features. The rate of integration of safety features is expected to increase exponentially in the next few. The major objective behind the implementation of these features in vehicles is to provide a safer, efficient, and convenient driving experience. This is estimated to drive the demand for ADAS and consequently, propel the demand for automotive middleware.
- Incorporation of new features and increasing use of connectivity services for communication and real-time data transfer are boosting the demand for automotive middleware solutions that offer high convenience and utility to customers. This, in turn, is likely to propel the market during the forecast period.
Future Potential of 5G and AI to Offer Significant Opportunities:
- The pairing of AI & 5G is projected to boost the pace and effect of both technologies. Furthermore, the two ultimate technologies that leverage AI & 5G in transportation at the moment are autonomous driving & C-V2X. Moreover, C-V2X maintains vehicles abreast, in real-time, of other cars & traffic conditions, enhancing public & road safety and enabling faster and more efficient travel to avoid traffic jams, improve fuel efficiency, and decrease emissions. Therefore, leveraging AI & 5G to enhance a vehicle's or driver's awareness outside the car's internal sensors and use roadside infrastructure can expand these abilities to predict likely issues. Hence, 5G and AI technologies offer significant opportunity for the market.
Maintenance and Troubleshooting of Automotive Software to Hamper Market
- The high price of maintenance of automotive software is one of the factors restraining the automotive middleware market. The automotive software is complex and challenging, needing regular support & maintenance. This troubleshooting process is usually convoluted and time-consuming. Furthermore, one of the expenses included has to do with maintaining a way of system records and securing their consistency. It means that adequate configuration management can help reduce these prices. Additionally, vehicle simulation and virtual product development technologies can manage the problem. Most car manufacturers in the global industry provide service and keep commitments to their customers to enhance the total consumer experience and provide aftersales support.
Asia Pacific to Hold Significant Share of Global Automotive Middleware Market:
- Asia Pacific is estimated to dominate the global automotive middleware market due to expansion of automotive infrastructure and surge in sales of connected vehicles. Furthermore, increasing stringency of emission norms about engine management is also driving the market in the region. Additionally, an increase in demand for security elements in vehicles is anticipated to boost the automotive middleware market in the region.
- The market in North America is anticipated to expand at a prominent growth rate during the forecast period due to the rapid alteration in-vehicle electronics architecture, surge in vehicle production, and increasing technology developments in this region. Furthermore, expansion of leading OEMs and C-V2X technology is also projected to boost the market during the forecast period.
Key Players Operating in Global Market:
The global automotive middleware market is consolidated with top manufacturers across the global market. A few of the key players operating and potential in the global automotive middleware market are:
- BlackBerry Limited.
- ETAS Inc.
- Green Hills Software
- HEXAGON
- KPIT
- NXP Semiconductors
- Renesas Electronics Corporation.
- Robert Bosch GmbH
- ZF Friedrichshafen AG
Global Automotive Middleware Market: Research Scope
Global Automotive Middleware Market, by Platform Type
- AUTOSAR (Automotive Open System Architecture)
- AUTOSAR Adaptive
Global Automotive Middleware Market, by Vehicle Type
- Passenger Vehicle
- Hatchback
- Sedan
- Utility Vehicles
- Light Commercial Vehicle
- Heavy Commercial Vehicle
Global Automotive Middleware Market, by Application
- Braking
- ABS
- Self-parking
- Engine Management System
- Wipers
- ADAS
- Infotainment System
- Artificial Intelligence (AI)
- Others
Global Automotive Middleware Market, by Region
- North America
- Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Russia & CIS
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- ASEAN
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
