Automotive Intelligent Glass Market: Introduction

Automakers are incorporating various features in vehicles to increase comfort such as temperature adjustable seats, intelligent glasses, and smart infotainment, among others. Automakers are using protective sheets or covers to prevent equipment in vehicles from damage due to regular or improper use. Automotive intelligent glass or smart glass includes films/fillers into the glass to control transparency. The tint of the glass or the light allowed in the passenger compartment can be adjusted as per the requirement. Intelligent glass improves visibility and comfort of passengers, as the driver need not adjust the sun visor. The use of intelligent glasses reduces smudges on windshield, door glasses, or others. Moreover, they do not allow water droplets to settle down on the glass surface.

Global Automotive Intelligent Glass Market: Competition Landscape

Saint-Gobain

Founded in 1665, Saint-Gobain is headquartered in La Defense, Courbevoie, France. The company is a major supplier of glass for passenger and commercial vehicles. The company operates through three business verticals: building distribution, innovative materials, and construction products. Saint-Gobain has operations in more than 68 countries across the globe with over eight research centers. The company is developing intelligent glazing for autonomous vehicles to integrate in ADAS displays.

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Continental AG

Continental AG was established in 1871 and is headquartered in Hanover, Germany. Continental AG is among the leading suppliers of automotive components to the global automobile industry. The company has over 244,582 employees across the globe. It has presence in 500 locations. The company operates through two major groups: automotive group and rubber group, which are further divided into several other business verticals such as powertrain, chassis & safety, interior, tires, and services. The company provides dashboard systems, sensors, electronics, and other vehicle components to major automakers and to the aftermarket.

Global Automotive Intelligent Glass Market: Dynamics

Rise in Demand for Comfort and Technological Advancements to Drive Global Market 

The demand for comfortable and safe vehicles is increasing globally. This factors is driving the global automotive intelligent glass market. As glasses reduce the impact of sunrays, similarly, they reduce the rate of deposition of water of vehicle glass surfaces. Moreover, the demand for vehicles across the globe is rising, especially in countries such as India, China, the U.S., and Germany, among others. Additionally, these countries are among the major producers of vehicles globally. Furthermore, the rise in per capita income of the people is driving the automobile market, owing to increase in vehicle sale/production share in these countries.

Stringency of Emission Standards and Demand for Fuel-efficient Vehicles to boost Adoption of Intelligent Glass

Countries, such as Germany, the Netherlands, Norway, and the U.S. among others, have stringent emission norms. Thus, these countries are contemplating imposing bans on conventional fuel vehicles in the near future. Automakers are developing new energy vehicles to reduce carbon emission; materials used for manufacturing such vehicles must be lightweight and consume less electricity. Several companies are replacing the metal rooftops of cars with large panoramic glass. They are also using solar panels and glass equipment to reduce the use of electricity for several operations in vehicles. These factors are anticipated to fuel the growth of the global market during the forecast period.

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Global Automotive Intelligent Glass Market: Segmentation

Global Automotive Intelligent Glass Market, by Glass Type

In terms of glass type, the global automotive intelligent glass market can be segmented into:

  • Laminated
  • Tempered
  • Polycarbonate

Global Automotive Intelligent Glass Market, by Technology

Based on technology, the global automotive intelligent glass market can be divided into:

  • Electro Chromic Glass
  • Suspended Device Particle Glass
  • Thermo Chronic Glass
  • Polymer Dispersed Liquid Crystals Glass
  • Photo Chromatic Glass   

Global Automotive Intelligent Glass Market, by Application

On the basis of application, the global automotive intelligent glass market can be categorized into:

  • Front Windshield
  • Side-lite
  • Back-lite
  • Sunroofs

Global Automotive Intelligent Glass Market, by Vehicle Type

In terms of vehicle type, the global automotive intelligent glass market can divided into:

  • Passenger Vehicle
  • Light Commercial Vehicle
  • Heavy Commercial Vehicle

Global Automotive Intelligent Glass Market, by Sales Channel

On the basis of sales channel, the global automotive intelligent glass market can be bifurcated into:

  • OEM
  • Aftermarket

The report on the global automotive intelligent glass market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.    

Regional analysis of the global automotive intelligent glass market includes:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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