Automotive haptic technology is a feedback technology that assists in controlling the functions of a vehicle with touch control. The haptic technology facilitates human machine interface and improves driver engagement.
Advancements in design in the automotive industry have led to the development of advanced cabin spaces integrated with sensor controls, which in turn is driving the adoption of automotive haptic technology. Vehicle dashboards are being designed to be more intuitive and enhance safety of the vehicle. Haptic technology also utilizes vibration, such as vibration of the steering or seat, in order to alert the driver and notify him of a hazard. Rising consumer demand for interactive displays and safety is projected to drive the automotive haptic technology market. Emerging trends of connected vehicles is boosting the demand for touchscreen displays, which in turn is expected to boost the demand for automotive haptic technology.
The haptic technology is currently in the introductory phase in the automotive industry. The technology is expensive and includes the use of ultrasonic sensors. The price of the technology is a key factor restraining the market and is currently, utilized only by luxury vehicles.
The global automotive haptic technology market can be segmented based on application, vehicle, sales channel, and region. Based on application, the automotive haptic technology market can be classified into Human Machine Interface (HMI), accelerator, steering, and seats. The HMI segment is estimated to expand at a notable CAGR owing to a rise in the demand for advanced infotainment systems. Application of haptic technology improves vehicle safety and prevents driver distraction. Haptic technology employs the navigation system in vehicles and assists the driver in navigation. It also has advanced features such as jam assist system and cruise control. The steering segment is expected to gain share of the market during the forecast period.
In terms of vehicle type, the automotive haptic technology market can be split into passenger vehicle, light commercial vehicle, and heavy commercial vehicle. The passenger vehicle segment accounted for a leading share of the global automotive haptic technology market, due to high rate of adoption of vehicle connectivity and use of HMIs, which in turn is boosting the demand for automotive haptic technology.
Based on sales channel, the automotive haptic technology market can be classified into OEM and aftermarket. The OEM segment held a major share of the market owing to the deployment of haptic technology by automakers in new sold vehicles. Rising consumer awareness about the technology, reduction in price, and ageing of newly sold vehicles with haptic technology that require replacement are expected to boost the aftermarket segment.
In terms of region, the global automotive haptic technology market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Demand for haptic technology is considerably high in North America and Europe owing to higher consumer affordability and demand for advanced technologies in these regions.
Key players operating in the global automotive haptic technology market include Continental AG, Valeo, Harman International Industries, Inc., Visteon Corporation, and Alps Electric Co., Ltd.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.