Automotive haptic technology is a feedback technology that assists in controlling the functions of a vehicle with touch control. The haptic technology facilitates human machine interface and improves driver engagement.

Advancements in design in the automotive industry have led to the development of advanced cabin spaces integrated with sensor controls, which in turn is driving the adoption of automotive haptic technology. Vehicle dashboards are being designed to be more intuitive and enhance safety of the vehicle. Haptic technology also utilizes vibration, such as vibration of the steering or seat, in order to alert the driver and notify him of a hazard. Rising consumer demand for interactive displays and safety is projected to drive the automotive haptic technology market. Emerging trends of connected vehicles is boosting the demand for touchscreen displays, which in turn is expected to boost the demand for automotive haptic technology.

The haptic technology is currently in the introductory phase in the automotive industry. The technology is expensive and includes the use of ultrasonic sensors. The price of the technology is a key factor restraining the market and is currently, utilized only by luxury vehicles.

The global automotive haptic technology market can be segmented based on application, vehicle, sales channel, and region. Based on application, the automotive haptic technology market can be classified into Human Machine Interface (HMI), accelerator, steering, and seats. The HMI segment is estimated to expand at a notable CAGR owing to a rise in the demand for advanced infotainment systems. Application of haptic technology improves vehicle safety and prevents driver distraction. Haptic technology employs the navigation system in vehicles and assists the driver in navigation. It also has advanced features such as jam assist system and cruise control. The steering segment is expected to gain share of the market during the forecast period.

In terms of vehicle type, the automotive haptic technology market can be split into passenger vehicle, light commercial vehicle, and heavy commercial vehicle. The passenger vehicle segment accounted for a leading share of the global automotive haptic technology market, due to high rate of adoption of vehicle connectivity and use of HMIs, which in turn is boosting the demand for automotive haptic technology.

Based on sales channel, the automotive haptic technology market can be classified into OEM and aftermarket. The OEM segment held a major share of the market owing to the deployment of haptic technology by automakers in new sold vehicles. Rising consumer awareness about the technology, reduction in price, and ageing of newly sold vehicles with haptic technology that require replacement are expected to boost the aftermarket segment.

In terms of region, the global automotive haptic technology market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Demand for haptic technology is considerably high in North America and Europe owing to higher consumer affordability and demand for advanced technologies in these regions.

Key players operating in the global automotive haptic technology market include Continental AG, Valeo, Harman International Industries, Inc., Visteon Corporation, and Alps Electric Co., Ltd.

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