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Haptic communication essentially regenerates the feeling of touch by virtue of applying forces, motions, or vibrations to the user. The technology is gaining momentum in the automobile industry over the recent past, especially in the areas of infotainment and safety. The haptic accelerator pedal is an application area of hepatic communication technology. In this technology sensors are there in the gas pedal of the vehicle. These can determine the exact amount of force needed and specifies the driver if surplus pressure is applied. This technology is an emerging technology and has proved to be influential for increasing the fuel efficiency as well. Additionally, haptic gas pedal technology increases the safety of the driver as it introduces vibration or counterforce in the gas pedal. By embedding hepatic sensors in an accelerator pedal, it is perceived to be the next step in the establishment of driver-controlled fuel efficiency. By the help of this technology, the driver and the vehicle can work in tandem so that less fuel is used.

The global automotive haptic accelerator pedal market is likely to experience a double digit growth during the forecast period. Over speeding is one of the main causes for road fatalities. The use of haptic accelerators assist drivers to curb unnecessary speed, thereby curtailing road accidents. The United Nations’ Agenda for Sustainable Development set a target to decrease the number of injuries and deaths from road traffic by fifty percent by the year 2020. If automotive haptic accelerator is integrated with efficient ADAS systems including anti-collision systems, they will have the ability to curb road accidents by limiting vehicle speeds. This will, in turn, boost the growth of the automotive haptic accelerator pedal market during 2016 to 2025.

In the present era, there has been a rise in infotainment system complexities. This has led the OEMs to simplify the same and reduce driver distractions. Infotainment systems are being upgraded. These upgrades are meant to keep the driver’s attention off the infotainment console thereby reducing the glance time. The implementation of haptic technologies in the infotainment electronic devices would be able to return suitable feedback to the driver by the means of vibrations. Companies such as Bosch and Continental have introduced their user interfaces and advanced infotainment products that use haptic feedback mechanisms.

Moreover, miniaturizations in electronics will lead to the demand of smaller sized haptic technology systems. The haptic feedback technology units are constantly becoming compact. Hence, it is likely that haptic technology will be used in various application areas including consumer electronics, wearables, and smartphones. This extension in the application areas as well as amalgamation of hepatic systems in tandem with the infotainment systems are likely to increase the global demand for automotive haptic accelerator pedal during the forecast period.

The global automotive haptic accelerator pedal market can be segmented by end-user and region. In terms of end-user, the global market can be segregated into OEMs and aftermarket. The OEMs are likely to capture a major share of the market in the coming years. Increasing vehicle production and rising demand from OEMs is anticipated to fuel the expansion of the segment during the forecast period. In terms of geography, the global automotive hepatic accelerator pedal market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Europe is likely to dominate the global market due to increasing demand for luxury cars in the region, progress in the economic conditions, and presence of a large number of OEMS in the region.

Some of the major companies operating in the global automotive haptic accelerator pedal market are CTS, Bosch, Continental, Hella, Mercedes-Benz, Jaguar, and Nissan.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Haptic Accelerator Pedal Market