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Automotive grease helps diminish friction and wear, provide corrosion protection, seal bearings from contaminants and water, repel leakage, resist change in consistency or structure during service, maintain flexibility under conditions of application, and repel or tolerate moisture. The consistency or hardness of the grease is measured by a penetrometer, which consists of a cone of specific weight and size dropped into the grease for five seconds. The color of the grease is determined by thickener, base oil, dye, and additive. Grease can be of any color to suit a particular application, environment, or identification purposes. The ability of any particular grease to be handled by grease dispensers, grease pumps, and other components in an automated greasing system depends on the viscosity of the grease. Depending on the application of grease, different base oils and thickeners can be used.

Growth in the automotive industry is anticipated to boost the demand for automotive grease. Additionally, increase in demand for automobiles in emerging economies in Asia Pacific and Latin America is estimated to further propel the demand for automotive grease. However, strict environmental regulations, fluctuation in prices of raw materials, and weak demand in Europe and North America are projected to hamper market growth.

The shelf life of grease is affected by the amount and type of thickener used, consistency of the grease, formulation complexity, and manufacturing method employed. Generally, lithium complex, straight lithium, and calcium complex greases remain stable for an extended time. Barium and bentone greases tend to soften upon aging. Based on these, the shelf life of most Penrite greases is about seven years. However, semi-fluid grease and steering box lubricant have just two years of shelf life.

Asia Pacific is projected to be the key region of the automotive grease market, followed by North America and Europe, during the forecast period. India and China are the major markets in Asia Pacific due to the presence of an established automotive industry. Singapore, Republic of Korea, Vietnam, and Malaysia are expected to be other prominent consumers of automotive grease in Asia Pacific. The automotive grease market in Europe and North America is projected to experience moderate to high growth rate during the forecast period. The automotive grease market in Latin America is also likely to expand at a rapid pace due to the increase in number of cars in emerging economies in the region. Argentina and Brazil are estimated to be major consumers of automotive grease in Latin America.

The automotive grease market is dominated by large and medium material and chemical corporations. Key players operating in the automotive grease market include Harrison Manufacturing Co. PTY Ltd, Balmer Lawrie & Co. Ltd., Axel Americas LLC, Bel-Ray Company, LLC, IKV lubricants, Chemtool Incorporated, Citgo Petroleum Corporation, Hexol International Ltd., Indian Oil Corporation Ltd., Lubri-Lab Inc, Lubrita.Com, Luke Oil Co Inc, Marathon Petroleum Corporation, Penrite Oil Company, and Phillips 66.

Companies are adopting the merger and strategic acquisition strategy to expand their market share. Penrite Oil, a major player in the automotive grease market, offers a wide product portfolio. The company offers greases for various applications, ranging from trailer bearings and wheels to assembly components. It is one of the few companies that provides greases for veteran, classic, and vintage vehicles. IKV Lubricants provides greases made by mineral oil, including silicone and fluorinated greases, for usage in extreme temperature and pressure. The company uses the latest synthetic technology to manufacture automotive greases that can withstand high temperatures. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Grease Market

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