Automotive Decorative Film Market Introduction
An automotive decorative film is used or applied on the windows, glasses, and exterior of cars, trucks, buses & coaches, and other vehicles. These films protect the interiors of vehicles from the intensity of the sun’s harmful UV rays, which can cause skin discoloration, and also the harm the upholstery of the vehicle. This is a key factor that has been boosting the demand for automotive decorative films for the last few years. Decorative films are made of plastic, resins, and glue.
Automotive Decorative Film Market – Competitive Landscape
Key players operating in the global automotive decorative film market include Johnson Window Films, 3M, Friendly Frida, Saint-Gobain, Eastman Chemical Company, Atlantic Solar films, Madico Ploytronix Inc. And Purlfrost Ltd., A&B Films, Suntek, Bekaert, Erickson International, Hanita Coatings, Lintec Corporation, Haverkamp, SunGard, SolarGard, and Solar insulation.
3M manufactured automotive window films which provides functionalities like prevention from excessive heat, UV rays, increased privacy, glare and security. It also provide
Eastman is the world’s largest manufacturer of window tints, with brands for the automotive industry including LLumar, SunTek, and V-KOOL. Technology used in the decorative films for Eastman ranges from deep-dyed polyesters to nanoceramic and multilayered sputtering.
Planning to lay down future strategy? Perfect your plan with our Report Brochure here
Automotive Decorative Film Market Dynamics
Increasing demand for vehicles and installation of system by OEMs
Demand for vehicles is rising globally, due to an increase in per capita income of most countries across the world. This is a major factor that is projected to drive the decorative film market during the forecast period. Increased demand for passenger vehicles is estimated to boost the automotive decorative film market during the forecast period. Buses and coaches also use automotive decorative film to maintain the temperature inside the vehicle.
The commercial vehicles segment can be further categorized into LCV and HCV. Increase in demand for vehicles is projected to propel the demand for decorative films. OEMs use automotive decorative films to protect the interior and upholstery of the vehicle from the sun’s rays. OEMs generally utilize dyed window films in their vehicles.
Rising global warming
Furthermore, an increase in temperature due to global warming is projected to fuel the demand for automotive decorative film owing to rising preference among customers toward protection of the vehicle interiors from the harmful sunrays.
Utilization of the technology in manufacturing of automotive decorative films
Additionally, use of enhanced multilayer nanotechnology to make decorative films from polyester, acrylic, and polyethylene is also anticipated to drive the demand of automotive decorative film during the forecast period.
Rising demand for automotive decorative films in Asia Pacific and Europe
Demand for automotive decorative film is expected to grow in Asia Pacific due to the significantly high demand for vehicles. Moreover, high temperatures experienced across the region in the last few years is also estimated to fuel the automotive decorative film market during the forecast period. Asia Pacific and Europe are major producers of automobiles, and these regions export a high volume of vehicles, which in turn is estimated to propel the automotive decorative film market during the forecast period, as OEMs in these regions utilize automotive decorative films in their vehicles.
Cost-effectiveness of decorative film types likely to boost market
Dyed window films are cost-effective and are used to reduce the intensity of sunlight and UV rays. Dyed window films are colored so that they reduce the intensity of light. Metallic particles are embedded in metalized window films. These particles strengthen the window, making them shatterproof. Ceramic films are high-quality films and contain ceramic particles that are nonmetallic and nonconductive.
Norms mandated by governing bodies hinders the market
Stringent rules and regulation enacted by governments on the use of automotive decorative films is a key factor restraining the market. Example – Decorative film for the vehicles is not permitted in India on tinted windows.
Looking for exclusive market insights from business experts? Request a Custom Report here
Automotive Decorative Film Market Segmentation
Based on type, automotive decorative film market is segmented as:
Based on sales channel, automotive decorative film market is segmented as:
Based on vehicle type, automotive decorative film market is segmented as:
- Passenger Vehicle
- SUV/ MPV
- Commercial Vehicle
- Light Commercial Vehicle
- Heavy Commercial Vehicle
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.