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Automotive Comfort Seat System Market: Introduction

  • Automotive seat comfort systems offer vehicle occupants with a choice of heated seat and climate controlled seat functionalities. Seats can be adjusted up to twelve directions as per individual preference. These adjustment settings can, of course, be stored in memory and recalled at any time. Comfort functions, such as massage, memory recallable static contour settings of the backrest, and dynamic lateral support for stabilizing the body when the vehicle is cornering, are additional features that round off what innovative seat comfort systems typically have to offer.

Key Drivers of Automotive Comfort Seat System Market

  • Rise in passenger demand for luxury & comfort in automobiles is driving the automotive comfort seat system market. Seat comfort systems depend on the season and personal preferences, therefore the heightened comfort features are driving the comfort seat system market.
  • Shifting consumer preference from sedans to SUVs and increasing disposable incomes of consumers have been propelling the demand for luxury cars around the world. Especially major economies such as U.S, those in Europe, and China witnessed a surge in the demand for luxury automotive vehicles. Consequently, this trend is boosting the seat comfort systems market.

Restrains in Automotive Comfort Seat System Market

  • The recent outbreak of COVID-19 pandemic has affected national as well as international automotive supply chains, manufacturing and R&D operations, and consequently, hampered the automotive industry. Post first wave of COVID-19, global economies have started opening automotive manufacturing and supply chain operations, thus the COVID impact on the industry seems to have reached a state of normalcy; however, a resurgence in COVID-19 cases in countries across Europe has prompted governments to impose a second round of lockdown restrictions and hence, the uncertainty in the automotive industry continues. A gradual recovery in the demand for automotive and ancillaries is anticipated in the next few months, despite concerns around risk of second wave of infection in several countries and other geopolitical risks.

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Opportunities in Automotive Comfort Seat System Market

  • Globalization has resulted in a challenging automotive manufacturing environment that is changing at a rapid pace, resulting in increased competition between international and domestic car manufacturers. The automotive industry is working hand-in-hand with major technology companies to stay ahead in the competition and to deliver highly advanced, safe, and comfortable vehicles. Car seats are important for safe driving and comfort seat systems can prevent the fatigue and stress of the driver, thus avoiding accidents as compared to static systems, which have to be set manually by the vehicle occupants. Increasing number of automotive makers are focusing on equipping more comfort features in their vehicles to promote vehicle sales. Furthermore, rising customer interest toward comfort, well-being, and safety is increasingly influencing buyers of mid-range and compact-class vehicles, thereby offering considerable opportunity for the comfort seat system market

Europe to Dominate Automotive Comfort Seat System Market

Based on geography, Europe is expected to offer several opportunities to the automotive comfort seat vendors during the forecast period. Expansion of the automotive comfort seat system market in Europe can be attributed to the high penetration of luxury cars in the region. Germany, France, and the U.K. are key markets for automotive seat massage systems in Europe.

Key Players Operating in Automotive Comfort Seat System Market

The global automotive comfort seat system market is highly concentrated due to the presence of top manufacturers. A few of the key players operating in the global automotive comfort seat system market are:

  • Adient plc
  • Continental AG
  • Faurecia
  • Gentherm
  • II-VI, Inc.
  • Konsberg Automotive
  • Lear Corporation
  • Magna International Inc.
  • Recticel
  • Robert Bosch GmbH
  • Tangtring Seating Technology Inc.
  • Toyota Motor Corporation

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Global Automotive Comfort Seat System Market: Research Scope

Global Automotive Comfort Seat System Market, by Vehicle Type

  • Passenger Vehicle
    • Hatchback
    • Sedan
    • Utility Vehicles
  • Light Duty Vehicle
  • Medium & Heavy Duty Trucks
  • Buses & Coaches

Global Automotive Comfort Seat System Market, by Sales Channel

  • OEM
  • Aftermarket

Global Automotive Comfort Seat System Market, by Technology

  • Seat Climatization
  • Seat Adjustment
  • Pneumatic Seat System

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Comfort Seat System Market

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