Automotive cockpit is the front portion inside the vehicle in which steering and other gauges, infotainment units are fitted to provide assistance to the driver and passenger. As the user interact most (feel, touch, sight) with the automotive cockpit at the time user is inside the car. It is one of the major part of the vehicle as it involves infotainment center, steering, and controllers etc. The cockpit is not only to provide comfort but it should also have the quality appearance, texture and it should also be user friendly and designed to enhance driving safety.
The global cockpit market is combined of premium goods which are focused to enhance the driving experience by making the comfortable and desired atmosphere inside the vehicle. The automotive cockpit market is also concentrating to enhance electronics and safety for the driver and passenger as well. Overall feel of the cockpit depends upon the ergonomics, design, and display gauges, combination of these things makes a cockpit look seamless, comfortable and safe. The global automotive cockpit market registered growth in past few years and expected to grow more during the forecast period, due to increase in demand of automobiles in the global market. The level of competition is very high and the cost of raw material for manufacturing the cockpit is also high which can be a major restraint for the automotive cockpit market.
The global automotive cockpit market can be segmented based on material used, vehicle types, sales channel, and region. In terms of material used, the global automotive cockpit market can be bifurcated into carbon fiber, Plastic, Leather etc., the automobile manufacturers are looking to reduce the weight of the vehicles for better power, and performance, mileage and efficiency, so they are primarily want lightweight materials for manufacturing the parts of the vehicles. The material should be lightweight but it should also be durable and safe. On the basis of the vehicle type the automotive cockpit market is being segmented into passenger vehicle and Commercial vehicle. In the passenger vehicle the most attractive part present in the vehicle which is noticed by the driver and the passenger is cockpit which stays in front of the people inside the vehicle. The passenger vehicles are segregated into hatchback, sedan and SUV/MUV. Different types of Cockpits are used for different types for vehicles. Such as sedans showcases a little premium variety of cockpits whereas hatchbacks usually have basic quality, informative and good quality cockpits. On the basis of region, the automotive cockpit market is subjected to be bifurcate into Asia Pacific, Middle East & Africa, Europe, Latin America and North America. Asia Pacific is supposed to see high growth during the forecast period due to the increase demand of vehicles and increasing per capita income of the customers. Also, China and India are among the major producers of the automobiles in the automotive industry which can also be a major factor to increase the demand of the automotive cockpit market during the forecast period in the Asia Pacific region. Europe could also be a Major market for automotive cockpit as many OEM’s are having their presence in Europe and as Europe is holding the major share of automobile production can lead to growth of automobile cockpit market during the forecast period. Sales channel is major segmented into OEM’s and aftermarket. OEM’s might increase the demand of automotive cockpit market as the demand of automobiles is increasing and that can create an opportunity for cockpit manufacturers to drive the automotive cockpit market during the forecast period.
Key players in the automotive cockpit market are Faurecia, Visteon Corporation, Continental AG, HARMAN International, Delphi*, HYUNDAI MOBIS, Robert Bosch GmbH, Delphi Automotive PLC, Denso Corp., Johnson Controls and Magneti Marelli.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.
TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.
Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:
Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.
Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.
Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.