Automotive Cockpit Controller: Introduction

  • A cockpit controller is a new type of automotive control unit that mergers the visual interaction between the vehicle and the driver. The cockpit controller consists of infotainment display which includes navigation system, audio controller, Air conditioner etc., cockpit controller are provided with software which has different functions that provides entertainment and infotainment applications, safety information to the driver.
  • Cockpit controller is integrated with software, which provides the information of various vehicle systems including engine crank rotation, vehicle speed. Cockpit controller has instrument cluster that offers information from the various vehicle system and displays that information digitally on the display. Cockpit controller not only provides drive comfort, it also enhances the appearance of the interior of the vehicle.

Key drivers of Automotive Cockpit Controller Market

  • Increase in demand for electronic systems in a vehicle is projected to boost the cockpit controller market. Cockpit is an integral part of a vehicle and offers the driver the benefit to control multiple vehicle functions. In terms of safety, the cockpit controller provides a warning alert before vehicle collision or emergency braking.
  • Currently, modern mobile phones with touchscreens have been integrated with In-vehicle information technology. Various vehicle manufacturers are trying to develop modern infotainment system in standard center display. Some premium vehicles offers the display with latest smartphone application integration. This technology is expected to boost the automotive cockpit controller market.
  • Major vehicle manufacturing industries are offering advance driver assist systems, automotive vehicle system which are integrated with high safety features that provides comfort to the passenger. Advance driver assist system is expected to become mandatory in the near future.

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North America to hold prominent share of automotive cockpit controller market

  • In terms of region, North America held a notable share of the global automotive cockpit controller market. Major Tier 1 suppliers, including Harman and Autoliv Inc., have presence in North America, which is projected to play a key role to boost automotive cockpit controller market. Moreover, Asia Pacific dominates the global automotive controller market, which consist of significant number of vehicle manufacturers.
  • America is dominating various research and developments across the globe which consist of major technologies including Advance driver assist system, Autonomous vehicle =will definitely boost the automotive cockpit controller market. Various agreements between the United States and Asia, Between Europe and Asia that helps propel the automotive cockpit controller market. Increase in consumer living standard and rise in income of people in North America is likely to drive the automotive cockpit controller market in the region.

Key players operating in automotive cockpit controller market:

The global automotive cockpit controller market is highly competitive due to the presence of major manufacturers. A few of the key players operating in the automotive cockpit controller market are:

  • DENSO Corporation
  • Continental AG
  • Autoliv Inc.
  • Visteon Corporation
  • ZF Friedrichshafen AG.
  • Robert Bosch GmbH
  • Delphi Technologies
  • Harman International
  • Faurecia Global
  • Lear Corporation

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Global Automotive Cockpit Controller Market: Research Scope

Global Automotive Cockpit Controller Market, by Display

  • Instrument Cluster Display
  • Infotainment Display
  • Head Up Display
  • Others

Global Automotive Cockpit Controller Market, by Vehicle Type

  • Passenger Vehicle
    • Sedan Vehicle
    • Hatchback Vehicle
    • Utility Vehicle
  • Commercial vehicle
    • Light Commercial Vehicle
    • Heavy Commercial Vehicle

Global Automotive Cockpit Controller Market, by System

  • Android system
  • Linux System

Global Automotive Cockpit Controller Market, by Component

  • Software
  • Hardware

Global Automotive Cockpit Controller Market, by Autonomous Type

  • Fully autonomous vehicle
  • Semi-autonomous vehicle

Global Automotive Cockpit Controller Market, by Electric Vehicle Type

  • Hybrid Electric Vehicle
  • Plug-in Hybrid electric vehicle

Global Automotive Cockpit Controller Market, by Sales Channel

  • OEMs
  • Aftermarket

Global Automotive Cockpit Controller Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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