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The manner in which we access our automobile has undergone a change, from the key to keyless entry. However, it doesn’t guarantee the safety of the vehicle or an assured entry for the person trying to gain an entry into the vehicle. Technological advancements toward improvement of automotive safety and to personalize the user experience have led to the utilization of biometric identification systems. There are various kinds of biometric modalities that are employed in automotive applications, some of which include voice and facial recognition. Generally, biometric modalities include iris and retina scanning, fingerprint and vein imaging, as well as face and voice recognition. Implementation of multi-factor authentication is often preferred over single means of automotive biometric identification systems.

Based on the technology, the market for automotive biometric identification can be segmented into voice recognition, facial recognition, fingerprint recognition, iris recognition, multimodal identification, gesture recognition, and others. Based on vehicle type, the market for automotive biometric identification has been divided into passenger and commercial vehicles. The passenger vehicle segment has been further segmented into hatch back, sedan, MPV, and SUV, while the commercial vehicle segment has been segmented into light commercial vehicle and heavy commercial vehicle. Based on biometric wearable, the market can be segregated into watches, eyeglasses, headsets, and others. In terms of sensor, the market for automotive biometric identification can be segregated into image sensors, fingerprint\palm sensors, iris/retinal recognition sensors, voice sensors, and keystrokes sensors. In terms of component, the market has been segmented into processing units, embedded micro-computers, and micro-chipsets. Based on type of electric vehicle, the market can be segregated into battery electric vehicle, hybrid electric vehicle, and plug-in hybrid electric vehicle. In terms of application, the market for automotive biometric identification has been segregated into engine start-stop system, biometric vehicle access system, memory steering, infotainment system, memory seats, and driver fatigue & drowsiness monitoring system. The driver fatigue & drowsiness monitoring system segment has been further sub-segmented into eye tracking/blink monitoring, facial expressions/head movements, and heart rate monitoring.

The market for automotive biometric identification is anticipated to witness strong growth during the forecast period owing to the increasing safety preferences among consumers across the globe. Advancements in future mobility solutions such as integrated mobility solutions, autonomous cars and their infrastructure, and goods transport through personalized pods are some factors that are likely to propel the market during the forecast period. Increased demand for passenger comfort and vehicle security are factors that are anticipated to propel the market during the forecast period.

Geographically, North America held a significant share of the market in 2016, and is anticipated to offer lucrative growth opportunities during the forecast period. Expansion of the automotive biometric identification market in the region is attributed to the presence of a large number of biometric system and component manufacturers. Rising demand for luxury vehicles in the region is an important factor that is augmenting the growth of automotive biometric identification market. The Asia Pacific automotive biometric identification market is expected to witness strong growth in the near future. China accounted for a significant share of the Asia Pacific automotive biometric identification market in 2016. Increasing disposable income of consumers and rising demand for premium vehicles are key factors that are fuelling the market in Asia Pacific.

Key players operating in the automotive biometric identification market include Robert Bosch GmbH, Continental AG, Synaptics Incorporated, and Hitachi, Ltd. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Biometric Identification Market

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