Automotive airbag inflators are part of an automotive airbag inflator system, which generates gas to inflate airbags. Automotive airbag inflators play a major role in driver and passenger safety. Implementation of stringent government regulations regarding the adoption of airbags in automobiles are expected to drive the market in the near future. New safety directives issued in major markets worldwide, including the U.S., Western Europe, and Japan, are anticipated to boost the automotive airbag inflators market. The National Highway Traffic Safety Administration (NHTSA) introduced new regulations for adopting side airbags. These are likely be mandated for all vehicles by 2018. Currently, airbags are being installed in luxury and medium range (by price) cars. System integrators and automobile manufacturers are investing significantly in R&D for the manufacture of affordable and advanced airbag inflators to meet the increasing demand for airbags. Global car production has increased significantly of late. The airbag inflators market is estimated to expand significantly during the forecast period owing to the implementation of governmental regulations on the adoption of airbags in passenger cars in major countries.
Airbag inflators are designed and integrated as part of the occupant safety system in vehicles. Due to high costs, OEMs prefer low-priced airbag inflators in medium- and low-end cars. Low-priced airbag inflators usually have less durability and lifespan of less than one year. The global airbag inflators market is expanding rapidly due to various factors such as technology integration, regulatory pressure, and consumer demand. There exist significant opportunities in the market; however, intense competition among manufacturers of airbag inflators is hampering the entry of new players.
Furthermore, high capital investment is required to set up plants and compete with the existing players. Manufacturers of airbag inflators compete with each other in terms of technology, performance, and price. System integrators try to obtain edge over their competitors by winning OEM contracts. Companies invest significantly in research and development activities and strive to obtain more contracts. Established players have stronghold on the global market for airbag inflators due to their reliability, trustworthiness, and high quality standards. The degree of competition is high, as manufacturers offer similar products with limited differentiating attributes. Competitive rivalry in the market is projected to remain high during the forecast period, as major players continue to invest in R&D activities and launch advanced products with lower size and weight.
The automotive airbag inflators market can be segmented in terms of type and application. The type segment can be classified into pyrotechnic inflators, hybrid inflators, and others. Based on application, the automotive airbag inflators market can be divided into passenger vehicles, heavy commercial vehicles, and light commercial vehicles.
In terms of revenue, Asia Pacific holds the major share of the global automotive airbag inflators market. It is followed by North America, Europe, Latin America, and Middle East & Africa (MEA). Demand and production of passenger vehicles has been high in countries such as China and India in Asia Pacific. This, in turn, is driving the automotive airbag inflators market in the region. The automotive airbag inflators market in North America and Europe is saturated; however, it is expected to remain stable during the forecast period. The automotive airbag inflators market in Middle East & Africa and Latin America is anticipated to expand substantially during the forecast period, led by the expansion in the automotive sector and rise in demand for passenger and commercial vehicles in these regions.
Key players operating in the automotive airbag inflators market include Autoliv Inc., TRW Automotive Holdings, Delphi Automotive PLC, Takata Corporation, Key Safety System, Daicel Corporation, ARC Automotive, Inc. and Toyodo Gosei.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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