Automotive Advanced Assisted Driving Market - Introduction

Automotive advanced assisted driving is an advance driver assistance system that assists the driver of the vehicle while driving. Automotive advanced assisted driving provides dynamic features such as lane keep assist, adaptive cruise control, parking assistance, lane departure warning, blind spot detection, pedestrian detection system, driver drowsiness monitoring system, night vision system, road sign recognition, adaptive front light system, tire pressure monitoring, and automatic emergency braking system. It improves vehicle efficiency and performance helps reduce the complexity while driving the vehicle. Automotive advanced assisted driving enhances the driving comfort and safety, while reducing the number of road fatalities.

Automotive Advanced Assisted Driving Market - Competitive Landscape

  • In 2019, at CES, in Las Vegas, NVIDIA Corporation announced the unveiling of “DRIVE AutoPilot”, which according to the company is the world’s first commercially present Level 2+ advance automated driving system. Its cutting-edge artificial intelligence technologies are likely to supervise self-driving or fully autonomous vehicles, which are expected to go into production from 2020.
  • In 2019, FLIR Systems, Inc. introduced its new “FLIR Thermal Imaging Regional Dataset” machine learning program for autonomous vehicle (AV) and development of advanced driver assistance system (ADAS). Furthermore, the company also introduced its new autonomous developer kit, an economical, weatherproof thermal camera developed to test AV and ADAS.

Find out more about our latest report on automotive advanced assisted driving market with exclusive Report brochure here

ZF Friedrichshafen AG

Established in 1995, ZF Friedrichshafen AG is presently based in Friedrichshafen, Germany. The company is a leading provider of driverline, chassis technology, and active and passive technology. The company operates in 40 countries and 19 development location at approximately 230 locations across the globe. It invests around 6% of its sales in R&D, ensuring a strong focus on the the design and development of innovative technologies

Robert Bosch GmbH

Founded in 1886, Robert Bosch GmbH is headquartered in Stuttgart, Germany. It is a leading company that provides innovative solutions for connected mobility, smart cities, smart homes, and connected manufacturing. The company has over 60 regional subsidiaries and companies located in 60 countries, with sales service partners in 150 countries worldwide.

Automotive Advanced Assisted Driving Market - Dynamics

Demand for safety solution while driving coupled with rise in road fatalities is driving demand for automotive advanced assisted driving

Road fatalities is a major cause of death worldwide. Human error is a key factor for vehicle road fatalities. Failing to look and appropriately regulate the vehicle operation and misjudging the movement of other vehicles are key factors that cause road fatalities. Automotive advanced assisted driving constitutes safety solutions that utilize a range of sensors, LiDAR, RADAR, and cameras, which continuously monitor the vehicle surroundings. Vehicles equipped with advanced assisted driving witness a significant decline in road fatalities. This, in turn, has prompted government bodies to enforce stringent safety norms, thereby reducing the rate of road accidents. This is a major factor that is anticipated to boost the demand for automotive advanced assisted driving.

Increasing preference for advanced assisted driving by end-users

Driving on long routes may become stressful for the driver, which can result in road accidents and sometimes fatal injuries too. The automotive advanced assisted driving (adaptive cruise control) system avoids this by maintaining the vehicle’s preset speed and lets the driver to free his hands from the steering wheel. Moreover, the system also eliminates the need to continuously press the accelerator. Furthermore, studies conducted on the increasing number of road fatalities in recent years revealed that accidents, such as head-on collision and side crash coupled with loss of life have reduced due to the availability of advanced assisted driving. Thus, preference for advanced assisted driving systems among end-consumers is expected to increase in the next few years.

Looking for exclusive market insights on automotive advanced assisted driving market? Request a Custom Report here

Malfunction of electronic components coupled with higher cost of the system to restrain the automotive advanced assisted driving

Automotive advanced assisted driving systems comprise electronic equipment, which has a possibility of malfunction. In such cases, the entire system fails to operate and can lead to road accident. Moreover, higher cost of the system is a prime concern, as the entire technology is considerably expensive due to inclusion of LiDAR, RADAR, infrared camera, and multiple sensors. This is anticipated to hamper the market during the forecast period.

Automotive Advanced Assisted Driving Market - Segmentation

Based on technology, the automotive advanced assisted driving market can be classified into

  • Adaptive Cruise Control
  • Lane Keep Assist & Lane Departure Warning
  • Tire Pressure Monitoring System
  • Blind Spot Detection
  • Adaptive Front Light System
  • Night Vision System
  • Park Assist System
  • Automatic Emergency Braking
  • Forward Collision System
  • Pedestrian Detection System
  • Road Sign Recognition
  • Traffic Jam Assist
  • Driver Monitoring Systems/Drowsiness Monitor System 

Based on vehicle type, the automotive advanced assisted driving market can be divided into

  • Passenger Vehicle
  • Commercial Vehicle

Based on component, the automotive advanced assisted driving market can be segregated into

  • Sensors
  • LiDAR
  • Camera
  • Others

Based on propulsion, the automotive advanced assisted driving market can be split into

  • Gasoline
  • Diesel
  • Hybrid
  • Electric

Based on components sales channel, the automotive advanced assisted driving market can be classified into

  • OEM
  • Aftermarket

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Automotive Advanced Assisted Driving Market

Pre Book