Automotive Advanced Assisted Driving Market - Introduction

Automotive advanced assisted driving is an advance driver assistance system that assists the driver of the vehicle while driving. Automotive advanced assisted driving provides dynamic features such as lane keep assist, adaptive cruise control, parking assistance, lane departure warning, blind spot detection, pedestrian detection system, driver drowsiness monitoring system, night vision system, road sign recognition, adaptive front light system, tire pressure monitoring, and automatic emergency braking system. It improves vehicle efficiency and performance helps reduce the complexity while driving the vehicle. Automotive advanced assisted driving enhances the driving comfort and safety, while reducing the number of road fatalities.

Automotive Advanced Assisted Driving Market - Competitive Landscape

  • In 2019, at CES, in Las Vegas, NVIDIA Corporation announced the unveiling of “DRIVE AutoPilot”, which according to the company is the world’s first commercially present Level 2+ advance automated driving system. Its cutting-edge artificial intelligence technologies are likely to supervise self-driving or fully autonomous vehicles, which are expected to go into production from 2020.
  • In 2019, FLIR Systems, Inc. introduced its new “FLIR Thermal Imaging Regional Dataset” machine learning program for autonomous vehicle (AV) and development of advanced driver assistance system (ADAS). Furthermore, the company also introduced its new autonomous developer kit, an economical, weatherproof thermal camera developed to test AV and ADAS.

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ZF Friedrichshafen AG

Established in 1995, ZF Friedrichshafen AG is presently based in Friedrichshafen, Germany. The company is a leading provider of driverline, chassis technology, and active and passive technology. The company operates in 40 countries and 19 development location at approximately 230 locations across the globe. It invests around 6% of its sales in R&D, ensuring a strong focus on the the design and development of innovative technologies

Robert Bosch GmbH

Founded in 1886, Robert Bosch GmbH is headquartered in Stuttgart, Germany. It is a leading company that provides innovative solutions for connected mobility, smart cities, smart homes, and connected manufacturing. The company has over 60 regional subsidiaries and companies located in 60 countries, with sales service partners in 150 countries worldwide.

Automotive Advanced Assisted Driving Market - Dynamics

Demand for safety solution while driving coupled with rise in road fatalities is driving demand for automotive advanced assisted driving

Road fatalities is a major cause of death worldwide. Human error is a key factor for vehicle road fatalities. Failing to look and appropriately regulate the vehicle operation and misjudging the movement of other vehicles are key factors that cause road fatalities. Automotive advanced assisted driving constitutes safety solutions that utilize a range of sensors, LiDAR, RADAR, and cameras, which continuously monitor the vehicle surroundings. Vehicles equipped with advanced assisted driving witness a significant decline in road fatalities. This, in turn, has prompted government bodies to enforce stringent safety norms, thereby reducing the rate of road accidents. This is a major factor that is anticipated to boost the demand for automotive advanced assisted driving.

Increasing preference for advanced assisted driving by end-users

Driving on long routes may become stressful for the driver, which can result in road accidents and sometimes fatal injuries too. The automotive advanced assisted driving (adaptive cruise control) system avoids this by maintaining the vehicle’s preset speed and lets the driver to free his hands from the steering wheel. Moreover, the system also eliminates the need to continuously press the accelerator. Furthermore, studies conducted on the increasing number of road fatalities in recent years revealed that accidents, such as head-on collision and side crash coupled with loss of life have reduced due to the availability of advanced assisted driving. Thus, preference for advanced assisted driving systems among end-consumers is expected to increase in the next few years.

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Malfunction of electronic components coupled with higher cost of the system to restrain the automotive advanced assisted driving

Automotive advanced assisted driving systems comprise electronic equipment, which has a possibility of malfunction. In such cases, the entire system fails to operate and can lead to road accident. Moreover, higher cost of the system is a prime concern, as the entire technology is considerably expensive due to inclusion of LiDAR, RADAR, infrared camera, and multiple sensors. This is anticipated to hamper the market during the forecast period.

Automotive Advanced Assisted Driving Market - Segmentation

Based on technology, the automotive advanced assisted driving market can be classified into

  • Adaptive Cruise Control
  • Lane Keep Assist & Lane Departure Warning
  • Tire Pressure Monitoring System
  • Blind Spot Detection
  • Adaptive Front Light System
  • Night Vision System
  • Park Assist System
  • Automatic Emergency Braking
  • Forward Collision System
  • Pedestrian Detection System
  • Road Sign Recognition
  • Traffic Jam Assist
  • Driver Monitoring Systems/Drowsiness Monitor System 

Based on vehicle type, the automotive advanced assisted driving market can be divided into

  • Passenger Vehicle
  • Commercial Vehicle

Based on component, the automotive advanced assisted driving market can be segregated into

  • Sensors
  • LiDAR
  • Camera
  • Others

Based on propulsion, the automotive advanced assisted driving market can be split into

  • Gasoline
  • Diesel
  • Hybrid
  • Electric

Based on components sales channel, the automotive advanced assisted driving market can be classified into

  • OEM
  • Aftermarket

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