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Automotive Active Window Display Market - Introduction

The automotive industry is evolving continuously and various technical, manufacturing, and electronic advancements are being witnessed globally. The automotive active window display is a latest technology incorporated in vehicles in order to provide information to the driver and passenger. The automotive active window display or Head-Up-Display (HUD) was originally developed by the military to provide easily accessible information inside the vehicle. The active window display market has expanded at a rapid pace in the last few years, due to the adoption of increasing number of electrical components along with integration of systems with computers and internet in the vehicle.

The automotive active window displays projects various information including vehicle’s speed, driving direction, remaining fuel, low visibility weather, temperature, time, location, and device connection. More advanced active window display can provide vital information including turn-by-turn navigation through satellite and distance between vehicles with help of advanced cameras and sensors such as radar and infrared.

Automotive Active Window Display Market – Competitive Landscape

HARMAN International

HARMAN International was founded in 1980, with headquarters in Stamford, Connecticut, U.S. The company designs, develops, and sells connected products and solutions for automakers and consumers across the globe. Its products include audio & visual products, connected car systems, connected services, and enterprise automation solutions. Harman also provides audio systems through brands AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, and Revel.

Robert Bosch GmbH

Robert Bosch GmbH was founded in 1886, with headquarters in Gerlingen, Germany. The company operates across four major business segments; consumer goods (including household appliances and power tools), mobility (hardware and software), industrial technology (including drive and control), and energy and building technology. Under the mobility segment, the company offers diverse products including electric motor, brake shoes, lightings, and display systems.

Tom Tom International BV

Tom Tom International BV was founded in 1991, with headquarters in De Ruijterkade, Amsterdam, Netherlands. The company engages in the design, development, and sale of navigation and mapping products for customers across the globe. It offers components such as maps, navigation devices, and GPS sports watches. The company’s major customers include Microsoft, Uber, Pitney Bowes, Mapquest, and Sygic.

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DENSO CORPORATION was founded in 1949, with headquarters in Kariya, Aichi, Japan. The company operates through three major business segments: Automotive, Consumer Products, and Industrial Products. Under the automotive segment, the company offers diverse products including powertrain control systems, electronic systems, thermal systems, information & safety systems and small motors. DENSO CORPORATION has over 171,992 employees across the globe.


AUDI AG was founded in 1910, with headquarters in Ingolstadt, Germany. The company is a major producer of automotive across the globe. Audi AG is owned by the Volkswagen Group. It operates along with various other subsidiaries of the Volkswagen Group including Lamborghini, Ducati, and Bugatti. Audi AG manufactures cars, hatchbacks, and SUVs along with sports vehicles.

Automotive Active Window Display Market – Dynamics

Rising demand for technologically advanced vehicles

Rising demand for technologically advanced vehicles is major factor driving the automotive active window displays market. Vehicles are equipped with several systems that can detect faults and hurdles on the road or in vehicles and guide the driver to take preventive measure to overcome these issues. Presently, vehicles are connected to each other and they share information as per the requirement of the vehicle, which helps save lag time and effort while traveling. Vehicles are becoming safer and more secure, which leads to higher safety of the driver and passenger. This a key that is estimated to drive the active window display market during the forecast period.

Increase in demand for electric vehicles

Demand for electric vehicles has been rising in the last few years, as customers are more concerned about the environment and also due to the changing norms of governments regarding petrol and diesel operated vehicles. Germany, India, Japan, China and several other countries have promoted the adoption of electric vehicles. Furthermore, these countries have announced a ban diesel vehicles in the last few years.

Subsidies provided by governments on buying electric vehicles along with increasing prices of conventional fuel are driving the demand for electric vehicles. Electric vehicles are equipped with latest and improved technologies, which is a major that is projected to propel the demand for active window display during the forecast period.

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Automotive Active Window Display Market – Segmentation

The automotive active window display market can be segmented based on:

  • Vehicle Type
  • Technology

Automotive Active Window Display Market – By Vehicle Type

Based on vehicle type, the automotive active window display market can be classified into:

  • Polypropylene film capacitors
  • Polyester film capacitors
  • Others

Automotive Active Window Display Market – By Technology

Based on technology, the automotive active window display market can be bifurcated into:

  • Combiner Technology
  • Windshield Technology

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Automotive Active Window Display Market

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