Automotive Active Window Display Market - Introduction

The automotive industry is evolving continuously and various technical, manufacturing, and electronic advancements are being witnessed globally. The automotive active window display is a latest technology incorporated in vehicles in order to provide information to the driver and passenger. The automotive active window display or Head-Up-Display (HUD) was originally developed by the military to provide easily accessible information inside the vehicle. The active window display market has expanded at a rapid pace in the last few years, due to the adoption of increasing number of electrical components along with integration of systems with computers and internet in the vehicle.

The automotive active window displays projects various information including vehicle’s speed, driving direction, remaining fuel, low visibility weather, temperature, time, location, and device connection. More advanced active window display can provide vital information including turn-by-turn navigation through satellite and distance between vehicles with help of advanced cameras and sensors such as radar and infrared.

Automotive Active Window Display Market – Competitive Landscape

HARMAN International

HARMAN International was founded in 1980, with headquarters in Stamford, Connecticut, U.S. The company designs, develops, and sells connected products and solutions for automakers and consumers across the globe. Its products include audio & visual products, connected car systems, connected services, and enterprise automation solutions. Harman also provides audio systems through brands AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, and Revel.

Robert Bosch GmbH

Robert Bosch GmbH was founded in 1886, with headquarters in Gerlingen, Germany. The company operates across four major business segments; consumer goods (including household appliances and power tools), mobility (hardware and software), industrial technology (including drive and control), and energy and building technology. Under the mobility segment, the company offers diverse products including electric motor, brake shoes, lightings, and display systems.

Tom Tom International BV

Tom Tom International BV was founded in 1991, with headquarters in De Ruijterkade, Amsterdam, Netherlands. The company engages in the design, development, and sale of navigation and mapping products for customers across the globe. It offers components such as maps, navigation devices, and GPS sports watches. The company’s major customers include Microsoft, Uber, Pitney Bowes, Mapquest, and Sygic.

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DENSO CORPORATION was founded in 1949, with headquarters in Kariya, Aichi, Japan. The company operates through three major business segments: Automotive, Consumer Products, and Industrial Products. Under the automotive segment, the company offers diverse products including powertrain control systems, electronic systems, thermal systems, information & safety systems and small motors. DENSO CORPORATION has over 171,992 employees across the globe.


AUDI AG was founded in 1910, with headquarters in Ingolstadt, Germany. The company is a major producer of automotive across the globe. Audi AG is owned by the Volkswagen Group. It operates along with various other subsidiaries of the Volkswagen Group including Lamborghini, Ducati, and Bugatti. Audi AG manufactures cars, hatchbacks, and SUVs along with sports vehicles.

Automotive Active Window Display Market – Dynamics

Rising demand for technologically advanced vehicles

Rising demand for technologically advanced vehicles is major factor driving the automotive active window displays market. Vehicles are equipped with several systems that can detect faults and hurdles on the road or in vehicles and guide the driver to take preventive measure to overcome these issues. Presently, vehicles are connected to each other and they share information as per the requirement of the vehicle, which helps save lag time and effort while traveling. Vehicles are becoming safer and more secure, which leads to higher safety of the driver and passenger. This a key that is estimated to drive the active window display market during the forecast period.

Increase in demand for electric vehicles

Demand for electric vehicles has been rising in the last few years, as customers are more concerned about the environment and also due to the changing norms of governments regarding petrol and diesel operated vehicles. Germany, India, Japan, China and several other countries have promoted the adoption of electric vehicles. Furthermore, these countries have announced a ban diesel vehicles in the last few years.

Subsidies provided by governments on buying electric vehicles along with increasing prices of conventional fuel are driving the demand for electric vehicles. Electric vehicles are equipped with latest and improved technologies, which is a major that is projected to propel the demand for active window display during the forecast period.

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Automotive Active Window Display Market – Segmentation

The automotive active window display market can be segmented based on:

  • Vehicle Type
  • Technology

Automotive Active Window Display Market – By Vehicle Type

Based on vehicle type, the automotive active window display market can be classified into:

  • Polypropylene film capacitors
  • Polyester film capacitors
  • Others

Automotive Active Window Display Market – By Technology

Based on technology, the automotive active window display market can be bifurcated into:

  • Combiner Technology
  • Windshield Technology

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  • North America (U.S. and Canada)
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Automotive Active Window Display Market

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