Automotive 3D Surface Display Market Introduction

Automotive 3D surface display is a digital surface capable of displaying visuals with depth. The 3D surface display uses topographic elements and haptic technologies to achieve the effect of 3D visuals. Display technologies such as carbon nanobud film and thin film transistors have been used for the 3D surface display

Automotive 3D Surface Display Market - Competitive Landscape

In 2018, Visteon Corporation developed a 3D digital cluster in partnership with Groupe PSA for Peugeot 208. The digital cluster is made from thin-film transistor and creates a 3D projection of 15 mm between front and rear image. Peugeot 208 is one of the first PSA models to be fitted with 3D surface display. The car shares a platform with DS3 hatchback, and the company plans to adopt the 3D surface display in several other models in the near future.

In 2017, Delphi Technologies presented 3D MLD display for the concept Ford Mustang GT, at CES 2017. The display offers a 3D experience with a touch augmented center stack and an auxiliary display cluster.

Continental AG

Continental AG, a Germany-based rubber and auto parts manufacturing company, operates through segments such as chassis & safety, powertrain, interior, tires. The company was founded in 1871 and is headquartered at Hanover, Germany.

Visteon Corporation

Visteon Corporation is a leading manufacturer of cockpit electronics and connected car systems. The company manufactures instrument panels, head-up-display, and cockpit domain controllers among other intelligent based interior solutions. The company is headquartered in Van Buren Township, Michigan, U.S. It has more than 40 facilities spread across 18 countries globally

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Automotive 3D Surface Display Market Dynamics

Rise in demand for luxury vehicle interior is driving the automotive 3D display surface market

Rise in consumer demand for interactive and 3D displays is driving the automotive 3D surface display market. Development of haptic technologies and digital display technologies is expected to drive the 3D surface display market. High consumer demand for intelligent cockpit technologies and need to enhance the ambience of the vehicle interior is driving the automotive 3D surface display market

Rising sales of connected vehicles drive the 3D surface display market

Rising trend of adopting connected vehicle technologies for infotainment, safety, and telematics is boosting the adoption of intelligent center consoles and touchscreen displays, which in turn is estimated to expand the 3D surface display market. Digitalization and availability of simple options, such as smartphone tethering, have fueled consumer interest in vehicle infotainment and entertainment systems. Adoption of surround view system and park assists requires a display, which is further driving the 3D surface display market.

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Automotive 3D Surface Display Market Segmentation

Based on the technology type, the automotive 3D surface display market can be segmented into

  • Digital Light Processing (DLP)
  • Plasma Display
  • Organic Light Emitting Diode
  • Light Emitting Diode (LED)

Based on the vehicle type, the automotive 3D surface display market can be classified into

  • Passenger Vehicle
  • Light Commercial Vehicle
  • Heavy Commercial Vehicle

Based on the sales channel, the automotive 3D surface display market can be bifurcated into

  • OEM
  • Aftermarket

The report on automotive 3D surface display market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The automotive 3D surface display market report provides in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The automotive 3D surface display market report also maps the qualitative impact of various market factors on market segments and geographies.

Regional analysis for automotive 3D surface display market includes:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

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  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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  • Insights and Tools based on data-driven research
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

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Automotive 3d Surface Display Market

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