Global Automated Analytics Market: Snapshot

Analysis of various types of data that are produced by business enterprises are invaluable, as a comprehensive assessment of the data can reveal and detect areas that can be improved on for greater profits. However, rawness of the data can make it harder for interpretations and thereby the hopes of discovering meaningful information that can be used for profitability. For this, the concept of automated analytics has come to the fore wherein machines or preset programs manage the extraction of data and generate insightful reports that can be used for optimization. According to this business intelligence study by Transparency Market Research, the demand in demand in the global automated analytics market will continue to expand at a notable CAGR during the forecast period of 2017 to 2025, particularly on the back of prosperity that a number of small and medium enterprises are showing in a number of emerging economies.

In the near future, natural language generation (NGL) and deep learning is expected to become standard across the automated analytics market that is spreading quickly. Deep learning and natural language generation are expected to work as a tool for the data scientists and data integrators to perform applications such as speech control, query resolves, anomaly detection, facial recognition, and sentiment analysis. Research institutes formulate a major part of investment for various companies to develop their niche technologies and these facilities stand to gain fruitfully from automated analytics tools. So are engage academics and consulting companies. On the other hand, NGL promises to create spoken or written content along with visualization interfaces, which can be used to broaden audience landscape for an enterprise as well as reduce cost and time. In addition to that, the rapid rate with which cloud platform are deployed and adopted, the vendors operating in the global automated analytics market will gain new opportunities.

Analytic is the tool useful for interpretation, communication and discovery of meaningful patterns in data. The automation of above mentioned process is said to be automated analytics. An automated analytics process often includes data retrieval, data management, model scoring, optimization & insights & reports, and media planning among others. Wherein, once the new data is gathered, many data management steps become necessary. For instance, data merging, clearing, aggregation filter, and transformations. If all these mentioned process are manual, then work efficiency is anticipated to hamper. However, implementation of automated analytics sets off all required data management processes and hence improvise the data analysis to make effective business strategies. Automated analytics helps to take firm and right business decisions. Unlike manual analytics, automated analytics provide recommendation to a human. In prescriptive analytics, automated analytics itself takes an action on the output of their analysis.

Few instance consider airline companies reviewing the price changes for airline seats, banker reviewing applicants’ applications for personal loan, if they use employees for tasks, they would need to increase their employee strength. However, these mentioned processes are automated using automated analytics tools. Automated analytics play crucial role and are becoming necessary in the world, to feature real-time data analysis. Automated analytics, to function efficiently, it is required to be embedded into the other systems that brings forth data to the analysis and developed to take necessary action in real time. Organizations are increasingly adopting automated analytics inside of data warehouses.

The growing trend of rapid innovations and technological advancement in digitization and hence automated analytics implementation is witnessing the growth for global automated analytics market and anticipated to show similar trend during the forecast period. The adaptation of automated analytics in big data analysis is anticipated to drive the global automated analytics market during forecast period. Automated analytics increases agility through faster integration of enterprise data warehousing and business intelligence applications. Across big data automated analytics reduces the manual human efforts and access to timely and accurate business analytics. It maintains the complete control over end-to-end data flows. Furthermore, it also saves time and reduce risk with high performance managed file transfers. However, more initial developer time requirement for customized automated analytics feature, and increase tooling needs is anticipated to obstruct the automated analytics market during the forecast period.

Additionally, automated analytics’ feature which includes real-time automatic computation and instant data processing is anticipated to seek significant opportunities across retail, finance, gaming, and telecommunications industries among others to grow the overall market in the coming years.

Automated analytics market is segmented as by technology, by type, by end-use, and by geography. The technology segment is further classified as fraud detection, complex competitive analysis, call center optimization, consumer sentiment analysis, and intelligent traffic management among others. Based on type segment, the global automated analytics is subdivided into predictive, diagnostic and descriptive among others. Furthermore, end-use segment of automated analytics market is classified as publisher analytics, advertiser analytics, and both publisher & advertiser analytics. Global automated analytics market, based on geography, is divided into five regions which includes North America, Europe, Asia Pacific, Middle East and Africa (MEA), South America. On regional basis the North America segment is anticipated to contribute largest market share in the current market. Europe is anticipated to show marginal growth with significant compound annual growth rate during the forecast period. Asia pacific, Middle East & Africa are expected to witness the similar growth in near future.

Some of the major players in the global automated analytics market, who provide the automated data analytics tools includes, Actian Corporation, Adeptia, Inc., Altova, Astera Software, Informatica, IBM Corporation, Pentaho Corporation, Talend, Oracle Corporation, SAP, Elixir Technology Pte Ltd., CloverETL, QlikTech International AB, Lead Liaison LLC, and SnapLogic, Inc.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

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  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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