Get In Touch

Augmented reality is a technology that connects reality to the virtual world. It is gradually becoming an important technology. In order to replace the traditional process of purchasing and to increase customer engagement, major packaging manufacturers have started employing augmented reality packaging. Augmented reality packaging also aids in reducing the sales cycle. Tech-savvy customers are exhibiting increased interest in this technology. Augmented reality is creating an impactful mark on the consumer packaged goods (CPG) industry and essentially helping manufacturers bring more products to retailers and expand to new markets continually and impressively. While several packaging manufacturers are still getting acquainted with augmented reality packaging; major players such as Coco Cola, Kraft, L’Oréal, and Simmons have already adopted this technology for demonstration, promotion, and product differentiation. 

Major growth drivers for the augmented reality packaging market include the increase in demand for smart and digital packaging and rise in demand for FMCG products. Moreover, forthcoming technological advancements, industrial development, and innovative techniques developed for the use of augmented reality packaging would be key factors responsible for growth of the market. The augmented reality packaging market has been witnessing high growth over the last few years, owing to high demand from end-user industries based in the U.S., Germany, France, China, and Japan. However, factors such as low awareness among consumers and restricted size of storage devices may hamper the market in the near future.

Based on technology, the augmented reality packaging market has been segmented into head-mounted displays, applications (apps), and others. The market is dominated by the apps segment, as apps give handy experience to customers and are relatively less expensive. However, the head-mounted displays segment is projected to expand at a high rate during the forecast period, owing to changing lifestyle and increase in consumer spending on digital technology. 

Based on application, the market can be classified into mobile & tablet devices, showroom, web, retail, and others. The mobile & tablet devices segment dominates the global augmented reality packaging market, as these devices make advertising and promotional campaigns available only at the touch of a button. Augmented reality is the way of the future in on-pack communication. It is changing how consumers interact with products and use them. It lays a strong foundation for building brand loyalty.

An emerging trend of intensifying conjunction between wearable devices, AR, and GPS is projected to drive the augmented reality packaging market in the next few years. Increasing diffusion of smartphones and tablets is a major factor encouraging the adoption of augmented reality packaging. In addition, rising investments by packaging manufacturers in the augmented reality packaging market have played a major role in promoting growth of the market. 

In terms of geography, the global augmented reality packaging market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. Currently, packaging manufacturers based in North America are largely adopting augmented reality packaging, with the U.S. and Canada being major contributing countries. In Asia Pacific, urbanization and rapid digitization have boosted the information technology sector. This, in turn, has helped in raising the demand for augmented reality packaging in the region. Furthermore, Europe and Latin America are highly active markets, in terms of strategic initiatives and emerging demand from the end user industries. Some of the factors fueling the market in these regions are high growth of end-user industries, increased local manufacturing, and risen number of domestic players in industrial applications in the regions.

Key players operating in the global augmented reality packaging market include Coco Cola, Kraft, L’Oréal, and Simmons.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Augmented Reality Packaging Market

Pre Book