Audio Sunglasses Market: Introduction
Audio sunglasses refer to sunglasses which have major functionalities such as wireless headphones and audio AR features on a single device. The technology used in audio sunglasses harnesses the power of micro-acoustics, makes calls, uses virtual assistants while maintaining privacy, and has voice control and personal audio to give users the ability to stream music. These sunglasses are generally meant for premium class of people who are willing to use such sophisticated products.
Audio sunglasses provide audio AR input to enhance the user experience. Generally, they are compatible with iOS as well as android smart devices. These sunglasses are compatible with smartphones and work in a similar manner as other smart wearable when connected to the smartphone.
Audio Sunglasses Market – Dynamics
Planning to lay down future strategy? Perfect your plan with our report brochure here
Looking for exclusive market insights from business experts? Request a Custom Report here
Consumer Preference for Sophisticated Gadgets
Demand for high-end gadgets is expected to increase yearly due to their feasibility and multi usability. Smart wearable such as smart watches and smart bands are seeing high demand. Audio sunglasses have the ability to perform multiple functions, which is the major reason for their increasing demand. Rise in personal disposable income also plays an important role in switching from conventional devices to smart devices. These glasses convey a fashion statement and are multi-functional, which is the major reason for the growth in demand for audio sunglasses.
High Cost of Product
The cost of the product is high in the market due to limited number of providers or developers of audio sunglasses. Audio sunglasses are generally meant for premium class users which indicate that the medium or lower class of people is not being targeted by companies initially for the product. This restrains the growth of the market as it is penetrating a particular category rather than all possible customer categories.
Adoption of Wearable in Multiple Application Areas
Adoption rate of wearable which have multiple applicability with access to a single smart device is increasing. Demand is expected to increase exponentially in the near future with the reduction in price and the increase in the number of audio sunglasses manufacturers. The current scenario has monopoly of few manufacturers due to which the prices of such products is high; but with the passage of time and increase in the number of audio sunglasses providers, the prices are likely to come down and demand will increase accordingly.
Europe is Expected to Dominate the Market in Terms of Market Size
In terms of region, the global audio sunglasses market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Europe is expected to dominate the market as audio sunglasses integrate fashion with technology. The adoption of fashion trends in Europe is comparatively higher than other regions.
Audio Sunglasses Market –Competitive Landscape
- In March 2019, at its Huawei P30 Pro launch event, Huawei announced the launch of its first smart glasses in collaboration with Gentle Monster. The emphasis of this product is integration of fashion with technology.
- In December 2018, Bose announced the launch of a revolutionary new wearable which is the world’s first audio augmented reality platform. It integrates the functionality and performance of wireless headphones with the protection and style of premium sunglasses.
Established in 1964, Bose Corporation is headquartered in Framingham, Massachusetts, the U.S. The company focuses on distributing and manufacturing electronic products. Bose Corporation majorly deals in products related to headphones, speakers, wellness, and audio sunglasses. Bose Corporation also offers compact disk players, radios, headphones, home theater, speakers, and professional sound systems for auditoriums, hotels, performance centers, and stadiums. Bose Corporation is one of the most dominant company which provides the audio sunglasses across the globe.
Huawei Technologies Co., Ltd.
Founded in 1987, Huawei Technologies Co., Ltd.is based in Shenzhen, China.Thecompany is one of the top global information and communications technology (ICT) solutions provider.It operates in more than 170 countries and regions, serving over three billion people around the world.Huawei Technologies Co., Ltd.majorly caters to telecom networks, IT, smart devices, and cloud services and is majorly focused on research and innovation for which it has 36 joint innovation centers and 14 R&D institutes/offices. The company recently collaborated with Gentle Monster to launch the series of smart eyewear.
Established in 2016, ZUNGLE INC. is headquartered in Seoul, South Korea. The company is focused on designing and manufacturing sunglasses and smart eyewear. The company offers its products in New York, L.A. and Seoul.
Audio Sunglasses Market: Segmentation
The global audio sunglasses market can be segmented based on:
- Device Type
Audio Sunglasses Market Segmentation,by Design
Based on design, the audio sunglasses marketcan be divided into:
- Alto (Squared)
- Rondo (Round)
Audio Sunglasses Market Segmentation, by Device Type
In terms of device type, the audio sunglasses market can be bifurcated into:
The report on the audio sunglasses market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The audio sunglasses market report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on the audio sunglasses market segments and geographies.
Regional analysis of the audio sunglasses market includes:
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
- Smart Device
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.