Aubergine is the French name given to Eggplant (Solanum melongena) or brinjal which belongs to the nightshade family of vegetables such as tomato, tobacco plant and sweet pepper. It is grown basically for its eatable fruit. With the origin in Asia, Aubergine is cultivated across the world with different crossbreeds available with enhanced flavors. Although, Aubergine is a seasonal vegetable with its natural occurrence between August to October, through agricultural technological advancement it is now available throughout the year. Scientifically Aubergine is a berry fruit with numerous tiny edible soft seeds which are bitter in taste due to the presence of nicotinoid alkaloids. Aubergine is commonly used vegetable in multi-culinary dishes around the world for its unique taste and health benefits. Aubergine is the brilliant source of dietary fibers, potassium, manganese, copper, and vitamin B1 and B6. It is also sourced with folate, magnesium, niacin, and phytonutrients such as basin and chlorogenic acid which have antioxidant activity. Aubergine also has multiple medicinal benefits. The glycoalkaloids present in Aubergine is used as a cancer killing compound.

Aubergine Market Segmentation

Aubergine market is segmented by source, color type, end use, and region. By source, it is segmented as natural/organic and hybrid. The hybrid Aubergine being more popular in use, attributed to enhanced flavor and high availability in the market.

By color, Aubergine market is segmented as; purple, green, white and bi-color striped. The purple Aubergine is more common in use, mainly due to higher consumer demand and natural occurrence.

By end us the Aubergine market is segmented as; household, savory snacks, spreads & pickles, food coloring, textile colorant, and Pharmaceuticals.

By region, the Aubergine market is segmented as Asia Pacific, North America, Europe, and the Middle East. Asia Pacific holds the highest share in demand attributed to the vast popularity of traditional cuisine in Aubergine. North America accounts for significant market share in Aubergine market. Approximately 98 percent of the aubergine grown in the U.S. is produced for the fresh market, with the remaining are used for processed products such as frozen entrees and specialty dips and appetizers

Aubergine market Global Market Trends and Market Drivers:

Aubergine provides a multitude of health benefits, as these are the rich source of vitamins B1, vitamin B6, potassium, rich in minerals such as copper, magnesium, and manganese and various beneficial antioxidants, which are anticipated to contribute to the growth of global aubergine market over the coming years. Associated health benefits include prevention from type 2 diabetes, managing high blood pressure, cholesterol level, and helps in efficient functioning of immune system. It also helps in improving metabolic function, boosts energy concentrations in the body and prevents from mineral deficiencies.

Aubergine market is mainly driven by increasing application and usage in the food industry. Aubergine is high in demand as its flesh is used in cosmetic industry for preparation of face creams and masks. Increasing application of aubergine, as fruit and vegetable product with low nutritional values, is low also in calories and fats, proteins, carbohydrate, and sugars; for this reason, it is widely recommended in slimming diets, it helps in reducing blood cholesterol level. 

Aubergine is a very versatile vegetable: it can be used in many ways in multi cuisine, as an appetizer, a first course, a second course and as a side dish.

Aubergine Market Key Players:

A variety of Aubergine has been introduced by the manufacturers, and some of the global Aubergine market players supplying Aubergine market include; Grupo Lara Castaneda, Mercophal S.A., CASI Soc. San Isidro, Frutas Patricia Pilar, LDA, Frumat Exportaciones, and Butet among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Aubergine Market