The growth of the global athletic and sports socks market largely depends on the number of people who subscribe to athletic training campaigns on an annual basis. There has been tremendous demand for new and advanced sports equipment and gear in recent times. The inclination of the masses towards lesser known sports and strenuous athletic activities has given a thrust to the growth of the global athletic and sports socks market. The overbearing demand for the product has opened new avenues for revenue generation across the market. The next decade could witness an increase in the volume of sports socks manufactured across various production houses. Henceforth, the total value of the global athletic and sports socks market is slated to increase at a stellar pace.
In this custom review by Transparency Market Research (TMR), the leading trends responsible for the growth of the athletic and sports socks market have been enunciated. The review deep-dives into the resilient trends pertaining to market expansion. The following sections also give an overview of the impact that the COVID-19 pandemic has had on the growth of the market.
The leading vendors operating in the global athletic and sports socks market are focusing on developing sport-centric products. These vendors are tapping into the requirements of sportspersons across a wide arena of athletic and sports activities. This has enabled the former to selectively target enthusiasts of various sports.
Furthermore, there has been an increase in demand for no-show socks, especially amongst sportspersons. This trend has also given a strong impetus to the already intensifying marketing campaigns run by the vendors. Some of the leading players operating in the global athletic and sports socks market are Under Armour®, Inc., Adidas AG, Nike, Inc., Puma SE, and ASICS America Corporation. These vendors have a near-monopoly in the sports socks market, and they are expected to sweep in large chunks of the market share.
The presence of a seamless industry for manufacturing sports apparels and garments has generated humongous opportunities for market growth and advancement. There is a recurring demand for sports socks that can withstand changing weathers. Besides, use of waterproof sports socks has also increased by a formidable chase over the past decade. Football socks are amongst the most sought-after products in the socks market. These socks are worn over shin guards, and require high elasticity and strength. Therefore, the global athletic and sports socks market is characterized by continuous inflow of revenues and creation of new playfields for market growth.
Promotional ads have become a facilitator of growth across the global athletic and sports socks market. From knee-length socks to long, rollable socks, the market is replete with several new products. The consumers have reciprocated to the socks industry with immense enthusiasm, and have been quick to try new product types. Latest innovations in the design and manufacturing of athletic socks have been a sound drive of demand within the global athletic and sports socks market. It is, therefore, safe to expect that this market would witness a surge in revenues over the years to follow.
On the basis of regions, the global athletic and sports socks market displays a growth-oriented landscape. Prioritization of sports and athletic activities across key regions such as North America and Asia Pacific is reaping the fruits of excellence for regional market vendors.
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