Global Aspartame Market: Overview

The dietary products and food products are the main segments which are preferred on the ingredients used. The increase in the health conscious food products and government regulations forces manufacturers to use specified ingredients specifically coloring and flavorings agents. Aspartame is one of the nonnutritive, intense sweetening agent derived from genetically modified amino acid. It is used in the wide product portfolio including dietary and food products. It is a white powder around 200 times sweeter than the sugar and is odorless. In Europe and France, it is categorized as the E951. Aspartame is consumed in varied foodstuffs namely desserts, beverages under the name Canderel, Pous-suc. The properties of the aspartame agent gain the market attraction in early 80’s as it is the best to substitute for the saccharose due to its high sweetening power. The aspartame came more into focus due to its side effects on the health. Currently, it is approved by number of regulatory agencies and health organizations namely, FDA i.e. Food and Drug Administration, American Dietetic Association, American Heart Association, and United Nations Food and Agriculture Organization.

Due to constant and heavy complaints from the customers about the use of aspartame in the Pepsi products, initially the company with the strategic intent of gaining customers’ trust, changed their production process by adopting Splenda instead of aspartame. But later due to customers demand for the change, it is launched back in the process in 2016.

Global Aspartame Market: Dynamics

Although the aspartame faced severe controversies about its side effects, the regulatory agencies supported the use of Aspartame in the food and other related markets. It is the largely consumed sweetening agent which is anticipated to be driven majorly by the food and beverage industry. The factors driving the Aspartame market includes substitute of sugar to reduce the calories without affecting taste of the food, increasing demand for sucralose, high shelf life and sweetening power, and taste enhancement property. With the support of all the above factors, the main driver for the consumption of the aspartame agent is the authorized permission from major health and regulatory organization favoring the growth aspartame market.

The popularity of the aspartame market attracts the attention of health-conscious customers and organizations regarding its side effects on the human health. Aspartame is avoided by the Phenylketonuria i.e. metabolism disorder patients as it doesn’t get excreted in the same form upon ingestion. The factors such as differences in the market regarding the use of aspartame in the food, increasing awareness about such artificial agents over the health, the stability of the aspartame affect the aspartame market. The market also gets back roped due to an availability of natural substitutes as a sweetening agents namely honey, maple syrup, fruit juices and molasses.

Global Aspartame Market: Segmentation

The aspartame is segmented based on

  • Applications
    • Food production
    • Beverages
    • Pharmaceutical
    • Cosmetics
    • Animal and Agriculture feed
  • Distribution Channel
    • Supermarket
    • Convenience stores
    • Departmental stores
    • Others

Global Aspartame Market: Segment Overview

Aspartame market is segmented by its applications. Considering its consumption in wide and varied product portfolio, aspartame is segmented within food preparations which include jellies, candies and confectionaries, tooth pastes, cereals, gums, desserts, tabletop sweeteners and other foodstuffs. In beverages, dietary drinks, carbonated drinks, coffee contains aspartame. After food preparation, beverages bare the highest share in the aspartame consumption. It is also used in cosmetic, personal care products and pharmaceuticals and supplements.

Under the different brand names, aspartame is present in supermarkets, departmental stores, convenience stores and others.

Global Aspartame Market: Regional wise Outlook

Aspartame market is segmented geographically into seven regions namely North America, Eastern Europe, Latin America, Western Europe, Asia-Pacific excluding Japan, Japan and the Middle East and Africa. North America accounts for a significant share in terms of consumption of the aspartame market as aspartame is used in beverages such as milk, drinks, tea, soft drinks based on the rigorous rules and regulations of the regional regulatory body. Moreover, Australia and New Zealand  regulatory agencies has permitted the use of intense sweetener in the varied food range at the specified levels, thereby leading to the high growth in Asia Pacific during the forecast period.  North America and Asia Pacific are expected to create significant opportunities for the players operating in the global aspartame market. Overall, the outlook for the global aspartame market is projected to witness positive growth due to the growth in food and beverage industry during the forecast period.

Global Aspartame Market: Prominent Players 

The players contributing to the market share in the aspartame market includes following prominent players

Ajinomoto Group, NutraSweet Company, Niutang Chemical Ltd., HYET Sweet, Merisant, Cargill Incorporated, Hermes Sweetener Ltd., Ingredion Incorporated, Vitasweet, Foodchem International Corporation, Shaoxing Marina Biotechnology Co., Ltd. (Yamei aspartame) Daesang, Changmao Biochemical Engineering and others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

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