The Asia Pacific wireless microphone market has experienced a substantial rise in the recent times. The increasing frequency of media and sports events in this region has augmented the demand for microphones in general; however, the advanced features of wireless microphones have given them an edge over the traditional wired microphones, increasing their popularity significantly.
As the host to the imminent global sports events such as Winter Olympics 2016, Commonwealth Games 2018, Summer Olympics 2020, and Winter Olympics 2022, Asia Pacific is projected to maintain the pace of the demand for wireless microphones in the coming years, says TMR.
The market opportunity of wireless microphones in Asia Pacific stood at US$267 mn in 2014. Expanding at a CAGR of 9.80% during the period from 2015 to 2023, analysts estimate it to reach US$611.4 mn by the end of the forecast period. The production capacity of this market is likely to rise at a CAGR of 9.40% during the same time frame.
Wi-Fi-based Wireless Microphones to Gain Momentum in Near Future
Radio frequency (RF) and Wi-Fi are the main technologies employed in wireless microphones. In 2014, the demand for RF-based wireless microphones was much higher than Wi-Fi-based ones. The segment accounted for almost 80% of the overall demand for wireless microphones across the world, generated US$220.3 mn in revenue that year.
Although analysts project this segment to remain dominant throughout the forecast period, the growth prospects, however, looks in favor of Wi-Fi-based wireless microphones, which will report the fastest CAGR of 19.50% between 2015 and 2023. The shifting focus of leading manufacturers towards Wi-Fi-based wireless microphones in order to meet the surging demand is anticipated to provide the required momentum to this segment in the near future.
Shifting Interest of Consumers Toward Advanced Media Gadgets Impels Demand for Wireless Microphones
Regionally, the market for wireless microphones in Asia Pacific stretches across China, ASEAN, Oceania, and the Rest of Asia Pacific. Among these, the highest demand for these microphones in 2014 was from the Rest of Asia Pacific, which held a share of nearly 33% in the overall market.
The shifting interest of people towards advanced media and communication gadgets, thanks to the improving economic condition in various Asian nations such as India, Japan, Taiwan, and Hong Kong, is the key factor behind the mounting demand for these microphones in the Rest of Asia Pacific. Additionally, the infrastructural development in Japan and the increasing digitization in India are expected to their adoption in this region over the in next few years.
Apart from this, China is also witnessing a significant rise in the demand for wireless microphones due to the increasing number of media and sports events. During the forecast period, the country is likely to emerge as the second fastest consumer of these devices, with consumption growing at a CAGR of 9.90%. The rising utilization of these communication devices in the corporate and the hospitality sectors is also projected to add significantly to the growth of this market in China.
At the forefront of the market for wireless microphone in Asia Pacific are LEWITT GmbH, Blue Microphones, AKG Acoustics, Shure Inc., Yamaha Corp., Rode Microphones, inMusic Brands Inc., Sony Electronics Inc., Audio-Technica Corp., Sennheiser electronic GmbH & Co. KG, and Samson Technologies Inc.
Wireless microphones avoid cabling problems such as trip hazards in the performance space. In addition, overhead costs for cabling is wiped out. Moreover, wireless microphones offer high mobility and comfort when compared to wired microphones. Thus, consumer preference for these products is increasing in the APAC region. Wireless microphones are available in various sizes and shapes and can fit on the ear or waist, keeping the user’s hands free. Wireless microphones use Wi-Fi networks, Bluetooth, and radio frequencies for connectivity and communication. Wi-Fi technology is widely used for connectivity between transmitters and receivers owing to their high voice clarity and high pass-through capability. The increasing number of sporting events and entertainment events such as music concerts and award ceremonies in the Asia Pacific region have resulted in high demand for wireless microphones.
The APAC wireless microphone market is segmented on the basis of application, technology, price, and geography. Wireless microphones communicate through radio frequencies (RF), Wi-Fi, and other technologies, such as Bluetooth, providing mobility to the end-user. The RF and Wi-Fi segments are further divided on the basis of frequency range, and the revenue and volume distribution for APAC is provided on the basis of these segments. In recent years, there has been a surge in demand for Wi-Fi-based wireless microphones; however, the market is currently led by wireless microphones using RF technology.
The application segmentation provides a complete overview of the applications of wireless microphones as commonly used. Wireless microphones mainly find their application in events, large venues, and corporate contexts. High demand for wireless microphones from these segments is due to the increased comfort and hassle-free mobility these products provide during live performances. Furthermore, with increased investment in the hospitality segment and houses of worship, the application of wireless microphones is expected to increase in these areas in the coming years.
The report provides in-depth analysis of the APAC wireless microphone market based on application, technology, price, and geography. In terms of geographical regions, the report segments the Asia Pacific wireless microphone market into China, ASEAN, Oceania, and Rest of Asia Pacific. These geographical regions are analyzed in terms of revenue generation and volume. The ASEAN region is further segmented into the Philippines, Indonesia, Thailand, Malaysia, Singapore, Vietnam, Cambodia, Myanmar, and others, while Oceania is divided into Australia and New Zealand.
The report also segments the wireless microphone market on the basis of application into corporate usage, education, hospitality, house of worship, events, and large venues. The market segmentation on the basis of technology has been done into Wi-Fi by frequency, RF by frequency, and RF by channel. Furthermore, the report analyzes the factors that drive and restrain the growth of the wireless microphone market. The report also discusses the prevailing market trends, prospective growth opportunities, and major strategies increasing the demand of wireless microphone systems. It also provides the market estimates and forecasts for all the segments in terms of revenue and volume. Also provided is the market positioning of key players, distribution channel analysis, and top brands in the Asia Pacific wireless microphone market.
Additionally, the report includes competitive profiling of the major players engaged in offering wireless microphones to particular industrial verticals. Major business strategies adopted by them, their market positioning, and various recent developments have also been identified in the research report. The major manufacturers providing wireless microphones profiled in the report include Shure Incorporated, Sennheiser electronic GmbH & Co. KG, Sony Electronics, Inc., Audio-Technica Corporation, Yamaha Corporation, LEWITT GmbH, Samson Technologies Inc., Rode Microphones, AKG Acoustics, Blue Microphones, and inMusic Brands, Inc.
The wireless microphone market is segmented as below:
Wireless Microphone Market
- Corporate Usage
- House of Worship
- Large Venues
- By Wi-Fi Band
- 8 GHz
- 4 GHz
- 6 GHz
- By Wi-Fi Band
- Radio Frequency
- By RF Channel
- By RF Band
- 540 MHz – 680 MHz
- 721 MHz – 750 MHz
- 823 MHz – 865 MHz
- By RF Channel
- By Dealership Price
- By End-user Price
- Rest of APAC